This temporary bar was created by three students who responded to an ad produced by Box Steam brewery. The ad was a promotional stunt for the brewery's best-selling beer -- Tunnel Vision. The idea behind this adventurous stunt was to provide beer to people hiking --suggesting that the brewery doesn't want anyone to miss out on its tasty products.
The temporary bar was set up at the tallest point of Ben Nevis in the United Kingdom and the three students were accompanied by the brewery's barman Dom Lane. After hulling a nine gallon barrel of Tunnel Vision to Ben Nevis, the students and Dom served the amber ale to those climbing the mountain.
This clever idea promotes the brewery, the beer and the dedication of the beer-loving students.
Key Themes Behind This Trend
- Pop-up Bars
- Develop creative pop-up bars in unique locations to increase brand awareness and engagement.
- Adventure Tourism
- Incorporate adventurous elements in tourism promotions to attract a wider audience.
- Student Marketing
- Leverage student creativity and enthusiasm to develop innovative marketing campaigns.
Where This Applies
- Craft Brewery
- Craft breweries can create unique brand experiences by setting up pop-up bars in unconventional locations.
- Tourism
- Adventure tourism companies can incorporate unique experiences like pop-up bars on mountain summits to attract more customers.
- Education
- Colleges and universities can promote student creativity and innovation through entrepreneurship programs and marketing courses.
