A Student Designer Re-Imagined Boxed Wines With Humorous Messaging
Mishal Omar — November 30, 2016 — Marketing
References: behance.net & packagingoftheworld
This wine bottle concept was created by Melissa Sadloske, a student at the University of Wisconsin.
The unique bottle idea was inspired by boxed wine that "packs some sass" – and it does this by referencing a pop culture joke. The wines have names like 'Spring is Picnic & Chill,' 'Summer is Beach & Chill,' 'Fall is Stroll & Chill,' and 'Winter is Festive and Chill.' The playful names are directly influenced by the common phrase "Netflix and chill" – which has become a running joke on the Internet. The bottles themselves come in geometric shapes made of cork, with a bag inside to hold the wine itself. Each of the wine bottle concepts feature snarky messages that encourage people to "take a few more risks."
This wine bottle concept is perfectly suited for Millennials due to its pop culture references and boxed wine inspiration.
The unique bottle idea was inspired by boxed wine that "packs some sass" – and it does this by referencing a pop culture joke. The wines have names like 'Spring is Picnic & Chill,' 'Summer is Beach & Chill,' 'Fall is Stroll & Chill,' and 'Winter is Festive and Chill.' The playful names are directly influenced by the common phrase "Netflix and chill" – which has become a running joke on the Internet. The bottles themselves come in geometric shapes made of cork, with a bag inside to hold the wine itself. Each of the wine bottle concepts feature snarky messages that encourage people to "take a few more risks."
This wine bottle concept is perfectly suited for Millennials due to its pop culture references and boxed wine inspiration.
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