This wine bottle concept was created by Melissa Sadloske, a student at the University of Wisconsin.
The unique bottle idea was inspired by boxed wine that "packs some sass" – and it does this by referencing a pop culture joke. The wines have names like 'Spring is Picnic & Chill,' 'Summer is Beach & Chill,' 'Fall is Stroll & Chill,' and 'Winter is Festive and Chill.' The playful names are directly influenced by the common phrase "Netflix and chill" – which has become a running joke on the Internet. The bottles themselves come in geometric shapes made of cork, with a bag inside to hold the wine itself. Each of the wine bottle concepts feature snarky messages that encourage people to "take a few more risks."
This wine bottle concept is perfectly suited for Millennials due to its pop culture references and boxed wine inspiration.