Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restorative
Botanics
The botanical beverage craze focuses on hibiscus for added health.
3.8
Trend score
Trend
What is the Restorative Botanics trend?
Restorative Botanics: The versatility of botanical ingredient hibiscus is proving to be a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. In addition to highlighting the subtle ways in which the health and wellness movement seeps into unexpected areas of consumer life, this shift speaks to the pursuit of complex, comforting food and beverage experiences that promote a feeling of experimentation.
Trend themes
Themes within the Restorative Botanics trend
Three behaviours holding the trend together01
Functional Botanicals
Botanical ingredients such as hibiscus are becoming a staple in emerging beverage experiences that aim to add value with layers of healthful floral elements. This opens up opportunities for businesses to develop products with functional benefits catering to the growing demand for wellness food and beverage products.
02
Sustainable Cold-brewing
Cold brewing techniques are being recognized as a much more sustainable way of steeping tea and coffee. This creates innovative opportunities for manufacturers to use this technology to offer novel and unique beverages and products while contributing to the sustainable movement.
03
Collaboration Marketing
Collaborations between well-known retailers and institutions can lead to specialty products that appeal to a segment of consumers looking for unique and exclusive experiences and products. This benefits both parties and can also contribute to a cause for the greater good.
Industry implications
What the Restorative Botanics trend means for industry
Where the trend changes the playbookFor
Functional Beverages
Functional beverages are beverages that offer a benefit beyond hydration. With the growing demand for wellness-focused products, this industry can develop drinks infused with botanicals and unique flavors to cater to this trend.
For
Sustainability & Eco-friendly Business
The shift towards sustainability, ethical sourcing, and environmentally friendly solutions is becoming increasingly relevant, giving companies the opportunity to create disruptive innovations in this area to appeal to conscious consumers and reduce their impact on the planet.
For
Specialty Beverages
The Specialty Beverages industry can create unique and bespoke experiences through collaborations with notable institutions and brands. Coupled with unique flavors and a focus on exclusivity, brands can appeal to a segment of consumers looking for unique and memorable experiences.
Workshop question
How can you add layers to the experience of your customers that look to satisfy a balance between new complex experiences and familiar comfortable ones?
Trend signals
Trend signals for Restorative Botanics
Trend score 3.8 out of 10, from popularity 48%, activity 57%, freshness 8%.
Popularity48%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Restorative Botanics trend
7 featured examples from Jan 11, 2017 to Jan 16, 2019CategoryLifestyle
Botanical-Infused Spring Waters
The One Drink Origins Drink Line is a Healthier Beverage Option
Opportunity for beverage companies to innovate and cater to the demand for healthier drink options.
CategoryLifestyle
Collaborative Botanical Teas
Tea Forté and The New York Botanical Garden Created 'Jardin'
The tea industry can explore the creation of special limited-edition botanical collections that cater to consumers seeking unique and high-quality tea experiences.
CategoryLifestyle
Botanical Cocktail Syrups
Cahoots Cocktail Co. Adds Flavor to Alcoholic Drinks
Opportunity for alcoholic beverage companies to incorporate unique and natural flavors into their products.
CategoryLifestyle
Canned Calorie-Free Teas
The Zevia Caffeine Free Hibiscus Passionfruit Tea is Tasty and Natural
The beverage industry can explore the disruptive innovation opportunities presented by consumers seeking out calorie-free, sugar-free, and natural alternatives to mainstream sodas.
CategoryLifestyle
Seaside-Themed Kombucha Branding
These Raw Kombucha Beverages Were Inspired by a Seaside Town
Companies in the design and branding industry can explore opportunities to create minimalist branding inspired by specific places or themes, just like Hired Guns Creative for Tofi…
CategoryLifestyle
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
Disruptive innovation opportunity: Expand product offerings with natural flavor extracts to cater to health-conscious consumers.
CategoryLifestyle
Nitrogen-Infused Teas
Caveman Coffee Borrows Techniques from Coffee-Making for Its Cold Brew Teas
Disruptive innovation opportunity: Introduce nitrogen-infusion technology in the beverage industry to create new and exciting products.
