I could be mistaken but, I think 7UP is most appreciated for its simplicity. It is, after all, the UN-cola, right? Well, in the vein of innovation, 7UP is introducing a limited-edition Pomegranate flavored version of the lemon-lime beverage. Don't worry, the new flavor will still use 100% natural flavors and will be caffeine free.
Implications - Soft drinks usually get a bad rep for their unhealthy sugar content. With the emphasis on health and the explosion of pomegranate, companies are looking to work the flavor into drinks to promote a newfound, health-conscious image. So while parents in the past may have said no to soft drinks, there may be success in this healthy approach which will attract kids and adults alike.
The Burgandy Un-Cola
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- By: Alex CovertNov 2, 2007 Updated: Apr 14 2011