Lawn maintenance takes on a naturally aesthetic appeal
Implications - Consumers are increasingly looking for dual-purpose yard features that not only help in the maintenance and functionality of their yards, but also blend into the surrounding environment so as not to add clutter or detract from the natural appeal of the outdoors. Beyond quality performance, aesthetically pleasing products are imperative for the consumer who wants to get the most out of their limited backyard space.
Workshop Question - How can you balance the consumer's need for functionality and aesthetics?
Trend Themes
1. Dual-purpose Yard Features - Consumers look for yard features that offer functionality and blend into the surrounding environment, leading to disruptive innovation opportunities for eco-friendly, space-saving products.
2. Integration of Solar Energy - With the demand for energy-efficient outdoor products increasing, there is an opportunity for businesses to introduce more solar-powered options to meet consumer needs.
3. Modular and Customizable Planters - Modular planters that respond to modern decor and adapt to spatial limitations are a trend that offers disruptive innovation opportunities for businesses to create customizable solutions for consumers with limited gardening space.
Industry Implications
1. Sustainable Products - Incorporating green living into outdoor products geared toward dual-purpose yard features offers disruptive innovation opportunities for businesses to meet the demand for eco-conscious products.
2. Solar Products - Innovation in solar-powered outdoor products offers disruptive opportunities for businesses to create energy-efficient solutions that meet consumer needs while fostering a sustainable future.
3. Outdoor Design - The trend for modular and customizable outdoor design consumers provides an opportunity for businesses to offers new, flexible and artistic solutions for gardening enthusiast and consumers who have limited outdoor space.
7 Featured, 63 Examples:
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Date Range:
Mar 16 — Sep 18
Trending:
Hot
Consumer Insight Topics:
