Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Functional
Foliage
Lawn maintenance takes on a naturally aesthetic appeal.
5.2
Trend score
Trend
What is the Functional Foliage trend?
Functional Foliage: Consumers are increasingly looking for dual-purpose yard features that not only help in the maintenance and functionality of their yards, but also blend into the surrounding environment so as not to add clutter or detract from the natural appeal of the outdoors. Beyond quality performance, aesthetically pleasing products are imperative for the consumer who wants to get the most out of their limited backyard space.
Trend themes
Themes within the Functional Foliage trend
Three behaviours holding the trend together01
Dual-Purpose Yard Features
Consumers look for yard features that offer functionality and blend into the surrounding environment, leading to disruptive innovation opportunities for eco-friendly, space-saving products.
02
Integration of Solar Energy
With the demand for energy-efficient outdoor products increasing, there is an opportunity for businesses to introduce more solar-powered options to meet consumer needs.
03
Modular and Customizable Planters
Modular planters that respond to modern decor and adapt to spatial limitations are a trend that offers disruptive innovation opportunities for businesses to create customizable solutions for consumers with limited gardening space.
Industry implications
What the Functional Foliage trend means for industry
Where the trend changes the playbookFor
Sustainable Products
Incorporating green living into outdoor products geared toward dual-purpose yard features offers disruptive innovation opportunities for businesses to meet the demand for eco-conscious products.
For
Solar Products
Innovation in solar-powered outdoor products offers disruptive opportunities for businesses to create energy-efficient solutions that meet consumer needs while fostering a sustainable future.
For
Outdoor Design
The trend for modular and customizable outdoor design consumers provides an opportunity for businesses to offers new, flexible and artistic solutions for gardening enthusiast and consumers who have limited outdoor space.
Workshop question
How can you balance the consumer's need for functionality and aesthetics?
Trend signals
Trend signals for Functional Foliage
Trend score 5.2 out of 10, from popularity 68%, activity 80%, freshness 8%.
Popularity68%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Functional Foliage trend
7 featured examples from Mar 31, 2016 to Sep 18, 2018CategoryArt & Design
Overgrown Moss Sofas
The TERRA! Grass Couch Becomes One With The Natural Landscape
Opportunity for furniture manufacturers to explore sustainable and eco-friendly designs using organic materials like overgrown moss.
CategoryArt & Design
Stackable Prism Planters
The Principals' Design Boasts Modularity and an Industrial Aesthetic
The home decor industry has the opportunity to incorporate modular and customizable planters with an industrial aesthetic into their product lines.
CategoryArt & Design
Sculptural Garden Water Sprinklers
The 'Hydro-Ball' Sprinkler Works with Water or the Wind
Industry could explore incorporating more artistic designs or features into existing garden equipment or creating a new brand entirely that specializes in artistic garden equipmen…
CategoryEco
Eco Garden Bug Zappers
The Solar-Powered UV Bug Zapper Garden Lamp is Multifunctional
With the rise of sustainability, there is a growing demand for green technology solutions that minimize energy consumption and promote eco-friendly practices.
CategoryArt & Design
Illuminating Sculptural Water Fountains
Michael Anastassiades References Classical Architecture
Disruptive innovation opportunity for designers to create unique and visually engaging water features that incorporate sculptural elements, classical references, and responsive ma…
CategoryEco
Artificial Plant Lights
These Solar Lights Were Designed After the Natural Movement of Plants
Designing and marketing decor products that incorporate sustainable energy and technology into their functionality.
CategoryLifestyle
Underground Beer Coolers
The Biersafe Underground Beer Cooler is Buried Three Feet Below Ground
The Biersafe Underground Beer Cooler is a disruptive innovation opportunity for the beverage industry by offering a unique and eco-friendly storage solution for beverages.
