Customized Café

Self-serve cafes place customization entirely in the hands of consumers

Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff.

Workshop Question - How can you concede some control to put brand experience more into the hands of consumers?
SCORE 7.6
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133,708 Total Clicks
Apr 16 - Jun 18
This Year and Warm
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Featured Examples
Custom Coffee-Brewing Machines - This Nespresso Concept Offers Personalized Cups
SCORE 8.2
This Year and Hot 2,230 Clicks Pub: Apr 25, 18
Custom Coffee-Brewing Machines
This Nespresso Concept Offers Personalized Cups
Coffee is an essential part of many consumers’ mornings, so this Nespresso concept aims to make the process better for users when they are looking to enjoy a cup at the office. Connecting to... [More]
Donut Personalization Stations - The Krispy Kreme Customized Donut Machine is in Birmingham
SCORE 8.4
This Year and Hot 2,026 Clicks Pub: Jun 25, 18
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
Placing emphasis on the consumer’s right to create a customized donut based on taste and texture preference, Krispy Kreme launched a treat DIY station at the Bullring Shopping Center in... [More]
Make-Your-Own Smoothie Bars - New York City's MIMO is a Place to Build Customized Blended Drinks
SCORE 6.2
Warm 6,333 Clicks Pub: May 20, 16
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own... [More]
Craft Coffee Vending Machines - Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
SCORE 5.6
Warm 1,620 Clicks Pub: Jan 14, 17
Craft Coffee Vending Machines
Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
Canadian coffee brand Second Cup is making its blends more accessible than ever before thanks to a new coffee vending machine concept named ‘Barista-to-Go.’ Fulfilling the consumers... [More]
Customizable Coffee Kiosks - The New McCafe Coffee Kiosk Allows Customers to Skip the Line
SCORE 5.1
Warm 2,031 Clicks Pub: Apr 4, 16
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
McDonald’s recently began testing out a self-serve McCafe coffee kiosk in one of its Chicago locations. While McDonald’s has experimented with self-serve ordering stations in the past,... [More]
Slow-Drip Coffee Shops - 'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
SCORE 5.1
Warm 2,123 Clicks Pub: Jun 15, 16
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Minedrip Coffee is a unique pop-up shop in Japan that puts a new spin on self-serve coffee. The shop was partly funded by a crowdfunding campaign and now exists as a place on the top of Shinjuku... [More]
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