Category
Lifestyle
Dessert Mashups
Trend cluster
Category
Customized
Café
Self-serve cafes place customization entirely in the hands of consumers.
5.3
Trend score
Trend
What is the Customized Café trend?
Customized Café: Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff.
Trend themes
Themes within the Customized Café trend
Three behaviours holding the trend together01
Self-Serve Convenience
The trend of self-serve cafes and vending machines customizing java allows customers to have more control over their drinking experience.
02
Personalization & Customization
Customization and personalization gives customers a chance to craft a perfect beverage to their liking.
03
Automation
Coffee vending machines that replace traditional in-store transactions with automated systems reduce operational cost of businesses.
Industry implications
What the Customized Café trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
These trends in coffee customization align with the need for the food and beverage industry to cater to the customer's increasing expectation for customization and speed of service
For
Hospitality Industry
Hotels and restaurants can introduce beverage machines and services similar to made-to-order coffee except for alcohol, with customer satisfaction and convenience as the objectives
For
Retail Industry
Automated coffee vending machines that offer custom coffee machines like Nespesso can be installed in college campuses, cafeteria, airports and other such locations for improved customer interaction.
Workshop question
How can you concede some control to put brand experience more into the hands of consumers?
Trend signals
Trend signals for Customized Café
Trend score 5.3 out of 10, from popularity 77%, activity 75%, freshness 8%.
Popularity77%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Customized Café trend
8 featured examples from Apr 4, 2016 to Jul 17, 2018CategoryArt & Design
Custom Coffee-Brewing Machines
This Nespresso Concept Offers Personalized Cups
This industry can capitalize on the trend of smartphone connectivity by developing innovative coffee machines that offer customizable brewing options through smartphone integratio…
CategoryArt & Design
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
The customized donut machine provides opportunities for innovation and customization within the food and beverage industry.
CategoryLifestyle
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
The food and beverage industry is being disrupted by the rise of health-conscious menus and customizable blended beverages, opening up opportunities for businesses to offer unique…
CategoryLifestyle
Craft Coffee Vending Machines
Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
The coffee retail industry can benefit from disruptive innovation such as self-serve vending machines that offer efficiency and convenience to customers.
CategoryTech
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
The implementation of self-serve kiosks and customizable options presents a disruptive innovation opportunity for companies in the food and beverage industry to enhance customer e…
CategoryLifestyle
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
Coffee retailers can capitalize on the self-serve coffee trend by offering equipment and accessories for customers to make their own coffee at home.
CategoryLifestyle
Coffee-Specific Flavor Shots
The New McCafe Flavor Shots Can Be Used to Create Custom Drinks
Food and beverage businesses, particularly coffee shops, can take advantage of this trend to offer customers more options for customized drinks.
CategoryMarketing
Custom Bubble Tea Shops
Labothery Empowers Consumers to Take Part in the Creation Process
The Labothery concept could be applied to other food and beverage products, allowing consumers to customize their orders.
