Customized Café

Self-serve cafes place customization entirely in the hands of consumers

Implications - Taking the cafe concept to a much more curated level, brands are flipping the tables and turning consumers into hands-on baristas. The self-serve model not only increases brand-consumer engagement, it also appeals to discerning coffee drinkers who are very particular about the customization of their java. By giving consumers a chance to craft their version of a perfect beverage, these cafes allow for a truly personalized experience without any interference or potential misinterpretation by staff.
SCORE 7.8
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80,160 Total Clicks
Apr 16 - Jun 17
This Month and Warm
LifestyleFoodDrinking
Featured Examples
Make-Your-Own Smoothie Bars - New York City's MIMO is a Place to Build Customized Blended Drinks
SCORE 7
Warm 4,789 Clicks Pub: May 20, 16
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own... [More]
Craft Coffee Vending Machines - Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
SCORE 7
This Year and Warm 1,179 Clicks Pub: Jan 14, 17
Craft Coffee Vending Machines
Second Cup's Barista-to-Go Concept Allows for Self-Serve Orders
Canadian coffee brand Second Cup is making its blends more accessible than ever before thanks to a new coffee vending machine concept named ‘Barista-to-Go.’ Fulfilling the consumers... [More]
Customizable Coffee Kiosks - The New McCafe Coffee Kiosk Allows Customers to Skip the Line
SCORE 5.9
Warm 1,483 Clicks Pub: Apr 4, 16
Customizable Coffee Kiosks
The New McCafe Coffee Kiosk Allows Customers to Skip the Line
McDonald’s recently began testing out a self-serve McCafe coffee kiosk in one of its Chicago locations. While McDonald’s has experimented with self-serve ordering stations in the past,... [More]
Slow-Drip Coffee Shops - 'Minedrip' Turns Every by Customer into a Barista with Self-Serve Coffee
SCORE 5.9
Warm 1,327 Clicks Pub: Jun 15, 16
Slow-Drip Coffee Shops
'Minedrip' Turns Every by Customer into a Barista with Self-Serve Coffee
Minedrip Coffee is a unique pop-up shop in Japan that puts a new spin on self-serve coffee. The shop was partly funded by a crowdfunding campaign and now exists as a place on the top of Shinjuku... [More]
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