Those who frequent the Jamba Juice bar will be interested in visiting the juice and smoothie chain's new plant-based concept cafe.
The Jamba Juice Innovation Bar in Pasadena has an entirely plant-based menu, with options that complement blended juices and smoothies available from the test kitchen, where real-time feedback from customers is welcomed. The interior of the cafe is filled with natural light and boasts vibrant wallpaper, stylish gold blenders, as well as Wi-Fi-enabled seating.
In response to a high demand for plant-based menu options, sandwich and salad chain Pret a Manger will also be testing a vegetarian concept restaurant this summer. The creation of offshoots like these offer a huge business opportunity for eateries that want to hone in on a growing number of vegan, vegetarian and even health-conscious flexitarian consumers.