Beyond Juicery + Eatery and Everyday Dose have partnered up to provide customers with a series of functional beverages that offer an elevated twist on some classic concoctions. The menu consists of two iced, two hot and two blended drinks, which are each characterized by their functional recipe that will offer energizing benefits, calming effects and more. The drinks include the Iced Functional Latte and Matcha Latte, the Collagen Coffee Cloud and Matcha Wave Smoothies, and the Everyday Dose Hot Coffee and Hot Matcha.
Beyond Juicery + Eatery Co-Founder Mijo Alanis spoke on the Beyond Juicery + Eatery and Everyday Dose partnership saying, "This is a collaboration that just makes sense. Our guests come to us for fresh, feel-good options, and adding Everyday Dose’s better-for-you coffee and matcha fits perfectly into that lifestyle — it’s reimagined for a Feel Beyond Good product.”
Key Themes Behind This Trend
- Functional Beverage Innovation
- The rise of beverages with added functional benefits is changing consumer perceptions of traditional drinks.
- Collagen-infused Drinks
- The infusion of collagen in common beverages is capturing consumer interest for its perceived health benefits.
- Mindful Consumption
- As consumers prioritize wellness, beverages offering calming and energizing effects are gaining traction.
Where This Applies
- Health and Wellness
- The demand for functional foods and drinks is driving expansion in the health and wellness sector.
- Specialty Coffee
- The specialty coffee industry is experiencing growth as consumers seek beverages that provide additional health benefits.
- Food and Beverage Partnerships
- Collaborations between food service brands are introducing innovative products that combine diverse expertise and audience reach.
