Minedrip Coffee is a unique pop-up shop in Japan that puts a new spin on self-serve coffee. The shop was partly funded by a crowdfunding campaign and now exists as a place on the top of Shinjuku Lumine NEWoMAN where every customer has the chance to make their own self-drip coffee. With this system in place, this means that each patron is effectively turned into their very own barista.
As an online retailer of coffee beans and other coffee-related accessories, this online-to-offline shop is a new venture for the business. In this new pop-up space, the retailer is hosting drip coffee workshops to further enhance the value it can offer to visiting consumers.
This Minedrip Coffee pop-up shop perfectly combines the popularity of selling a singular product in an experiential manner.