It can be difficult to make fruit preserves stand out as unique products but this jam branding's flair for the dramatic does just that.
Called 'Memories on Bread,' the jam jars' labels were designed by Bogan Petcu, who created large quotes that make consumers look twice. The quotes are all designed in the same colors that their contents feature. With dramatic proclamations such as "the peach jam that was arrested for falsely impersonating the honey" and "the bear that stole the wild berries from a picnic" -- the labels use humor to stand out in a market that is overrun by similar condiments.
This jam branding is able to simply create a vision for the brand that leaves room to be expanded on in the future and does not require too much cost or effort.