Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences.
Workshop Question - What is the most traditional part of your product or service, and how can you disrupt it?
Trend Themes
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Experimenting with Product Formats — The success of products that experiment with format appeal to more adventurous consumers by offering new experiences. Beauty companies should keep innovating to find new formats to stay ahead of competition.
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Inclusion of Natural and Organic Ingredients — Consumers are increasingly looking for natural and organic products. Beauty brands can disrupt the industry by creating products with ingredients like organic herbs, clay, and mud which detoxify the skin.
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Convenience Packaging for Traveling — Compact and easy to use packaging format, like pill packaging and cleansing sticks, make it ideal for travel. Beauty companies can target travelers by creating on-the-go skincare solutions that cater to needs specific to travel.
Industry Implications
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Beauty and Cosmetics — Beauty companies need to keep innovating to stay ahead in the market by experimenting with product formats, natural and organic ingredients and convenience packaging for travel.
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Travel and Leisure — Packaging innovations in beauty and skincare industry can disrupt the travel industry by creating on-the-go skincare solutions that cater to needs specific to travel.
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Natural Health Products — Natural and organic ingredients are increasingly popular in skincare products, and beauty companies have the opportunity to expand into the natural health market by creating products with organic herbs, clay, and mud that detoxify the skin.
