Format Experimentation

Facial cleansing products break out of the traditional format

Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences.

Workshop Question - What is the most traditional part of your product or service, and how can you disrupt it?
SCORE 5.7
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52,109 Total Clicks
Oct 16 - Jun 17
Warm
FashionCosmetics
Featured Examples
Herbaceous Facial Products - Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin
SCORE 7.2
Warm 3,530 Clicks Pub: Oct 26, 16
Herbaceous Facial Products
Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin
Lavender, chamomile and rosemary are a few of the healing organic herb ingredients that can be found in Mullein & Sparrow’s Facial Steam, a naturally detoxifying skincare product. The... [More]
Pill-Packaged Face Masks - The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
SCORE 5.8
Warm 1,967 Clicks Pub: May 3, 17
Pill-Packaged Face Masks
The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
The Ultra H2O Water-Jelly Modeling Mask is a soothing skincare product that is designed to revitalize dull, tired skin with ingredients like centella extract and camomile. In comparison to most... [More]
Facial Cleanser Tablets - Feather & Bone's 'Face Gems' are Single-Use Cleansers in the Form of Tabs
SCORE 5.8
Warm 2,034 Clicks Pub: Oct 14, 16
Facial Cleanser Tablets
Feather & Bone's 'Face Gems' are Single-Use Cleansers in the Form of Tabs
As an alternative to carrying liquid personal products while traveling, consumers have the chance to make the most of an innovative product like these single-use cleanser tablets from Feather &... [More]
Charcoal Cleansing Sticks - This 'boscia' Stick Aims to Draw Out Impurities from the Skin
SCORE 2.8
Mild 662 Clicks Pub: Dec 19, 16
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
The brand boscia offers many different skincare products and its ‘Charcoal Deep-Pore Cleansing Stick Treatment’ is more unique than most. Rather than coming in liquid, foam or gel form [More]
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