Category
Fashion
Scaled Restraint
Trend cluster
Category
Format
Experimentation
Facial cleansing products break out of the traditional format.
4.6
Trend score
Trend
What is the Format Experimentation trend?
Format Experimentation: The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences.
Trend themes
Themes within the Format Experimentation trend
Three behaviours holding the trend together01
Experimenting with Product Formats
The success of products that experiment with format appeal to more adventurous consumers by offering new experiences. Beauty companies should keep innovating to find new formats to stay ahead of competition.
02
Inclusion of Natural and Organic Ingredients
Consumers are increasingly looking for natural and organic products. Beauty brands can disrupt the industry by creating products with ingredients like organic herbs, clay, and mud which detoxify the skin.
03
Convenience Packaging for Traveling
Compact and easy to use packaging format, like pill packaging and cleansing sticks, make it ideal for travel. Beauty companies can target travelers by creating on-the-go skincare solutions that cater to needs specific to travel.
Industry implications
What the Format Experimentation trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
Beauty companies need to keep innovating to stay ahead in the market by experimenting with product formats, natural and organic ingredients and convenience packaging for travel.
For
Travel and Leisure
Packaging innovations in beauty and skincare industry can disrupt the travel industry by creating on-the-go skincare solutions that cater to needs specific to travel.
For
Natural Health Products
Natural and organic ingredients are increasingly popular in skincare products, and beauty companies have the opportunity to expand into the natural health market by creating products with organic herbs, clay, and mud that detoxify the skin.
Workshop question
What is the most traditional part of your product or service, and how can you disrupt it?
Trend signals
Trend signals for Format Experimentation
Trend score 4.6 out of 10, from popularity 67%, activity 64%, freshness 8%.
Popularity67%
Activity64%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Format Experimentation trend
4 featured examples from Oct 14, 2016 to May 3, 2017CategoryLifestyle
Herbaceous Facial Products
Mullein & Sparrow's Facial Steam Blends Organic Herbs to Detoxify Skin
The beauty and cosmetics industry can explore the incorporation of organic herbs in their skincare lines to cater to the growing demand for natural and detoxifying products.
CategoryFashion
Pill-Packaged Face Masks
The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
Disruptive innovation opportunity: Introduce unique and innovative packaging designs in the cosmetics industry to attract consumers and enhance brand appeal.
CategoryLifestyle
Facial Cleanser Tablets
Feather & Bone's 'Face Gems' are Single-Use Cleansers in the Form of Tabs
Opportunity for skincare brands to develop innovative and travel-friendly cleansing products.
CategoryFashion
Charcoal Cleansing Sticks
This 'boscia' Stick Aims to Draw Out Impurities from the Skin
The skincare industry can capitalize on the trend of solid, innovative products like the boscia Charcoal Cleansing Stick to provide unique and effective cleansing options for cons…
