Adrenaline Nightlife

Bars and clubs integrate activities to take leisure to the next level

Implications - The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
70,768 Total Clicks
Jan 16 - Jun 17
This Quarter and Mild
Lifestyle
Featured Examples
Hybrid Laser Tag Games - The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
SCORE 5.9
Warm 3,265 Clicks Pub: Feb 16, 16
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
Every Sunday, the main floor of a New York City nightclub is transformed into a luminous labyrinth for the ‘Lazer Zoo’ event. As unlikely as it may sound, this event combines the... [More]
Rollicking Pizza Shops - Orlando's 'Lazy Moon' Pizzeria Features an Indoor Bocce Ball Court
SCORE 3.9
This Year and Mild 548 Clicks Pub: Dec 13, 16
Rollicking Pizza Shops
Orlando's 'Lazy Moon' Pizzeria Features an Indoor Bocce Ball Court
With 30-inch pies and an indoor bocce ball court, Orlando’s ‘Lazzy Moon’ is unlike any other pizzeria. Perfect for eating, drinking and socializing, this off-beat pizza shop is... [More]
Active Karaoke Experiences - This Japanese Karaoke Space Also Features a Bouldering Wall
SCORE 3.4
Mild 771 Clicks Pub: Jan 14, 16
Active Karaoke Experiences
This Japanese Karaoke Space Also Features a Bouldering Wall
Located in the heart of Kyoto’s Kawaharamachi neighborhood, this unique karaoke facility is home to a bouldering wall that invites visitors to get active as they sing. While classic karaoke is... [More]
Athletic Rave Classes - The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
SCORE 3.2
Mild 457 Clicks Pub: Jul 27, 16
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
BeLive Fitness is an athletic movement in Vancouver, British Columbia that is aiming to entice consumers to get active with workouts themed to a dance party setting. The classes are set up as raves... [More]
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