Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adrenaline
Nightlife
Bars and clubs integrate activities to take leisure to the next level.
4.2
Trend score
Trend
What is the Adrenaline Nightlife trend?
Adrenaline Nightlife: The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure.
Trend themes
Themes within the Adrenaline Nightlife trend
Three behaviours holding the trend together01
Active Nightlife
Combining physical activity and entertainment creates a new category of leisure.
02
Interactive and Experiential Entertainment
Providing consumers with more complete live action gaming and hybrid experiences reflects growing consumer demand for over-the-top entertainment.
03
Real-Time Exploration and Personalization
Apps that provide real-time updates and personalized recommendations help consumers make informed choices about where to spend their time.
Industry implications
What the Adrenaline Nightlife trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism
Innovative bars, hotels and apps that integrate new types of experiences and personalization are transforming the hospitality industry.
For
Gaming and Entertainment
The integration of physical activity, food, and music into gaming experiences is pushing the boundaries of entertainment and creating new industry categories.
For
Travel and Transportation
The rise of P2P travel apps is changing the way travelers navigate and experience new cities, and providing opportunities for personalized exploration and discovery.
Workshop question
What is a seemingly unrelated product or category that your brand shares a customer base with? How can you leverage some of its qualities to improve your brand experience?
Trend signals
Trend signals for Adrenaline Nightlife
Trend score 4.2 out of 10, from popularity 51%, activity 66%, freshness 8%.
Popularity51%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adrenaline Nightlife trend
11 featured examples from Jan 14, 2016 to Sep 29, 2018CategoryArt & Design
Interactive Nightclub Installations
Virgil Abloh's Interactive Club Installation is in London
Nightclub owners and designers can use this trend to create immersive, interactive experiences that celebrate musical history and offer guests something new and exciting.
CategoryLifestyle
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
The alcohol packaging industry can explore incorporating innovative features like touch-activated LED lights to create more interactive and captivating products.
CategoryLifestyle
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
Providing innovative event planning services and unique entertainment experiences for clients looking to engage their audiences in new and exciting ways.
CategoryLifestyle
Graffiti Art Arcade Bars
Offramp Sports Bar & Grill Offers Classic Food with a Unique Atmosphere
The food and beverage industry has a disruptive opportunity to provide a new type of immersive experience for customers, coupling entertainment and dining through gaming-themed ba…
CategoryWorld
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
Disruptive innovation opportunity: Rethink the concept of traditional hotels by focusing on experience-driven accommodations that cater to the desires of modern travelers.
CategoryLifestyle
Rollicking Pizza Shops
Orlando's 'Lazy Moon' Pizzeria Features an Indoor Bocce Ball Court
Pizza shops can explore offering oversized pizzas and unique toppings to attract customers and stand out in a crowded market.
CategoryTech
Real-Time Nightlife Exploration Apps
The 'OOTT' Nightlife App Pinpoints the Best Spots to Party
Opportunity for businesses in the hospitality industry to use real-time updates to attract new customers and improve profitability.
CategoryTech
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
The travel industry has the opportunity to embrace innovative P2P solutions to enhance the traveler's experience and capture their loyalty.
CategoryLifestyle
Active Karaoke Experiences
This Japanese Karaoke Space Also Features a Bouldering Wall
The entertainment industry can explore incorporating physical activity into their experiences to attract customers looking for unique and engaging entertainment options.
CategoryLifestyle
Athletic Rave Classes
The BeLive Fitness Movement Turns Workouts Into a Dance Party Atmosphere
Fitness centers and studios can incorporate dance fitness classes into their offerings to appeal to a broader audience.
CategoryLifestyle
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
The bar and nightlife industry can take advantage of popular franchises to create unique and immersive environments for fans.
