Category
World
Layered Getaways
Trend cluster
Category
Scenic
Simplicity
Travel accommodations swap out bells and whistles for basic amenities and nature.
6.1
Trend score
Trend
What is the Scenic Simplicity trend?
Scenic Simplicity: In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination.
Trend themes
Themes within the Scenic Simplicity trend
Three behaviours holding the trend together01
Minimalist Accommodations
The minimalist hotel trend is influencing hotels to focus on basic amenities and natural surroundings for relaxation.
02
Portable and Floating Hotels
Hotels now have the option to be compact or floating, providing a unique and immersive guest experience.
03
Nature-Inspired Architecture
Nature-focused hospitality has popularized architecture to blend into the surrounding environment, providing stunning views and unique guest experiences.
Industry implications
What the Scenic Simplicity trend means for industry
Where the trend changes the playbookFor
Hospitality and Tourism Industry
The hospitality and tourism industry can adapt by exploring new ideas that prioritize customers' immersion in nature and unique experiences.
For
Real Estate Industry
The real estate industry has the opportunity to build innovative and eco-friendly accommodations like mobile glamping cabins and stilted shacks.
For
Architecture and Interior Design Industry
Architecture and interior design firms can take inspiration from nature and design innovative spaces with minimalistic accommodations in mind.
Workshop question
What are some naturally occurring benefits of your brand, product, or experience that you can emphasize to provide your customer with simple enjoyment?
Trend signals
Trend signals for Scenic Simplicity
Trend score 6.1 out of 10, from popularity 85%, activity 91%, freshness 8%.
Popularity85%
Activity91%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Scenic Simplicity trend
4 featured examples from Mar 8 to Jun 21, 2017CategoryWorld
Floating Hotel Sleeping Capsules
The Mizukami Hotel at Huis Ten Bosch Puts Guests on the Sea
The hospitality industry can take advantage of floating hotel sleeping capsules to provide customers with innovative and distinctive accommodations.
CategoryWorld
Cozy Mini Hotel Cabins
The In-Tenta 'Drop Box' Portable Hotel Suite is Compact Yet Functional
Disruption opportunity for hotels to offer portable and immersive hotel rooms.
CategoryWorld
Stilted Swedish Shacks
This Bergaliv Landscape Hotel Building Peers Over Forest Treetops
The hospitality industry can leverage the trend of nature-focused hospitality to design and offer unique accommodation experiences that immerse guests in natural surroundings and…
CategoryWorld
Mobile Glamping Cabins
The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore
The hospitality industry can leverage the trend of mobile glamping cabins to attract a niche market of adventurous travelers.
