Travel accommodations swap out bells and whistles for basic amenities and nature
Implications - In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination.
Workshop Question - What are some naturally occurring benefits of your brand, product, or experience that you can emphasize to provide your customer with simple enjoyment?
Trend Themes
1. Minimalist Accommodations - The minimalist hotel trend is influencing hotels to focus on basic amenities and natural surroundings for relaxation.
2. Portable and Floating Hotels - Hotels now have the option to be compact or floating, providing a unique and immersive guest experience.
3. Nature-inspired Architecture - Nature-focused hospitality has popularized architecture to blend into the surrounding environment, providing stunning views and unique guest experiences.
Industry Implications
1. Hospitality and Tourism Industry - The hospitality and tourism industry can adapt by exploring new ideas that prioritize customers' immersion in nature and unique experiences.
2. Real Estate Industry - The real estate industry has the opportunity to build innovative and eco-friendly accommodations like mobile glamping cabins and stilted shacks.
3. Architecture and Interior Design Industry - Architecture and interior design firms can take inspiration from nature and design innovative spaces with minimalistic accommodations in mind.
4 Featured, 31 Examples:
411,307 Total Clicks
Date Range:
Mar 17 — Jun 17
Trending:
V. Hot
Consumer Insight Topics:
