Category
Fashion
Scaled Restraint
Trend cluster
Category
Jet-Setting
Hygiene
The success of Korean skincare opens doors for international brands.
3.3
Trend score
Trend
What is the Jet-Setting Hygiene trend?
Jet-Setting Hygiene: The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys.
Trend themes
Themes within the Jet-Setting Hygiene trend
Three behaviours holding the trend together01
Natural and Traditional Ingredients
Consumers are increasingly seeking skincare products with natural and traditional ingredients from different parts of the world, such as turmeric, rice powder and African essential oils.
02
Cultural and Mythological Branding
Brands are infusing their skincare products with cultural and mythological motifs to add exclusivity and appeal to consumers looking for unique and interesting products.
03
Experiential and Adventure-Based Skincare
Skincare consumers are seeking new and exciting experiences, that include experimentation, insider information, and adventure within their skincare regimens, looking for products that offer this experience.
Industry implications
What the Jet-Setting Hygiene trend means for industry
Where the trend changes the playbookFor
Natural Skincare Industry
The natural skincare industry is set to benefit from an increasing consumer demand for organic, eco-friendly, and natural origin skincare products with a twist of cultural or mythological branding.
For
Cultural and Heritage Industry
The cultural and heritage industry is likely to benefit from the increasing interest and use of cultural and mythological motifs to create new products as unique selling points in the personal care sector.
For
Experience Economy
The experience economy will be impacted by a new wave of skincare products that offer an adventure-based and experiential element to consumers who want insider information and enjoy trying new brands.
Workshop question
How does your product highlight a sense of everyday adventure?
Trend signals
Trend signals for Jet-Setting Hygiene
Trend score 3.3 out of 10, from popularity 47%, activity 43%, freshness 8%.
Popularity47%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Jet-Setting Hygiene trend
4 featured examples from Oct 28, 2016 to May 25, 2017CategoryFashion
Mythological Soap Branding
These Natural Handmade Soaps Were Inspired by Greek Gods
Opportunity for natural skincare companies to incorporate mythology-inspired branding into their product lines.
CategoryFashion
Protective Essential Oil Skincare
Savane's Moisturizer Features Marula, Melon, and Manketti Oils
There is an opportunity for beauty companies to offer more natural and locally sourced products in response to the growing demand for chemical-free options.
CategoryFashion
Turmeric-Infused Face Creams
Vicco Turmeric Skin Cream Combines Turmeric Root with Sandalwood
Incorporating Ayurvedic principles and turmeric-based ingredients in skincare products can disrupt the beauty and cosmetics industry.
CategoryFashion
Exfoliating Cleansing Powders
Nyakio Offers a Uniquely Formulated Cleanser for Brighter Skin
The skincare industry can explore the development of exfoliating cleansing powders that offer unique formulations and cater to the growing demand for gentle and natural skincare p…
