The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys.
Workshop Question - How does your product highlight a sense of everyday adventure?
Trend Themes
1. Natural and Traditional Ingredients - Consumers are increasingly seeking skincare products with natural and traditional ingredients from different parts of the world, such as turmeric, rice powder and African essential oils.
2. Cultural and Mythological Branding - Brands are infusing their skincare products with cultural and mythological motifs to add exclusivity and appeal to consumers looking for unique and interesting products.
3. Experiential and Adventure-based Skincare - Skincare consumers are seeking new and exciting experiences, that include experimentation, insider information, and adventure within their skincare regimens, looking for products that offer this experience.
Industry Implications
1. Natural Skincare Industry - The natural skincare industry is set to benefit from an increasing consumer demand for organic, eco-friendly, and natural origin skincare products with a twist of cultural or mythological branding.
2. Cultural and Heritage Industry - The cultural and heritage industry is likely to benefit from the increasing interest and use of cultural and mythological motifs to create new products as unique selling points in the personal care sector.
3. Experience Economy - The experience economy will be impacted by a new wave of skincare products that offer an adventure-based and experiential element to consumers who want insider information and enjoy trying new brands.
