DTC Social Good

DTC retail brands strengthen the community element through social good

Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism.
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86,881 Total Clicks
Nov 16 - Jun 17
This Year and Warm
BusinessSocial Good
Featured Examples
Pride-Supporting Fashion Campaigns - Everlane Spotlighted Hari Nef in Its Celebratory Editorial
SCORE 7.5
This Year and Warm 1,956 Clicks Pub: Jun 8, 17
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
Hari Nef, a well-renowned trans model, functioned as Everlane’s main muse for the editorial of its recently debuted ‘100% Human’ collection which celebrates Pride Month. Like... [More]
Stylish Recycled Swimwear - The Reformation Swimwear Collection is Made from 85% Recycled Materials
SCORE 7.4
This Year and Warm 1,842 Clicks Pub: Apr 17, 17
Stylish Recycled Swimwear
The Reformation Swimwear Collection is Made from 85% Recycled Materials
Recently, a new Reformation swimwear collection was launched, and it’s perfect for consumers who are looking to look great on the beach while contributing to a more sustainable vision. As... [More]
Natural Home Essentials Subscriptions - The Honest Essentials Bundle Provides Personal Care Items
SCORE 6.5
This Year and Warm 716 Clicks Pub: Feb 14, 17
Natural Home Essentials Subscriptions
The Honest Essentials Bundle Provides Personal Care Items
The Honest Essentials Bundle is offered by the popular brand ‘The Honest Company’ and is a subscription service by the company that provides consumers with a curated collection of home... [More]
Coffee-Based Skincare Kits - Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
SCORE 5.5
This Year and Warm 382 Clicks Pub: Nov 10, 16
Coffee-Based Skincare Kits
Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
To help consumers combat the dry and itchy skin that naturally accompanies cold weather, Frank Body has release a new product called the Babe Island Kit. Like other Frank Body products, the kit... [More]
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