DTC Social Good

DTC retail brands strengthen the community element through social good

Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism.
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106,894 Total Clicks
Feb 17 - Jun 17
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Featured Examples
Socially Conscious Lifestyle Subscriptions - Love Goodly Offers Eco-Friendly Products Monthly
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Hot 6,447 Clicks Pub: Feb 14, 17
Socially Conscious Lifestyle Subscriptions
Love Goodly Offers Eco-Friendly Products Monthly
Love Goodly is a subscription service that provides consumers with curated arrangements of snacks, beauty, lifestyle and wellness products to suit their daily lives. Individuals who prefer to shop... [More]
Pride-Supporting Fashion Campaigns - Everlane Spotlighted Hari Nef in Its Celebratory Editorial
SCORE 6.6
This Year and Warm 2,393 Clicks Pub: Jun 8, 17
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
Hari Nef, a well-renowned trans model, functioned as Everlane’s main muse for the editorial of its recently debuted ‘100% Human’ collection which celebrates Pride Month. Like... [More]
Stylish Recycled Swimwear - The Reformation Swimwear Collection is Made from 85% Recycled Materials
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Warm 2,496 Clicks Pub: Apr 17, 17
Stylish Recycled Swimwear
The Reformation Swimwear Collection is Made from 85% Recycled Materials
Recently, a new Reformation swimwear collection was launched, and it’s perfect for consumers who are looking to look great on the beach while contributing to a more sustainable vision. As... [More]
Natural Home Essentials Subscriptions - The Honest Essentials Bundle Provides Personal Care Items
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Warm 763 Clicks Pub: Feb 14, 17
Natural Home Essentials Subscriptions
The Honest Essentials Bundle Provides Personal Care Items
The Honest Essentials Bundle is offered by the popular brand ‘The Honest Company’ and is a subscription service by the company that provides consumers with a curated collection of home... [More]
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