Recently, a new Reformation swimwear collection was launched, and it's perfect for consumers who are looking to look great on the beach while contributing to a more sustainable vision.
As the swimwear is made from 85% recycled materials, consumers can feel confident in knowing that they're helping to reduce their carbon footprint, especially considering that the brand is known for making use of as many ethical practices as possible. The styles vary in order to increase the range of appeal of the Reformation swimwear collection, with high-waisted vintage-inspired pieces available, in addition to a selection of minimalist monochrome ones.
In addition to promoting sustainability in fashion, the brand released a message in support of the body positive movement, saying in a press release: "As women, we hear a lot of stuff about how we need to get ready for swimsuit season and how we’re supposed to look. But it’s kind of bullshit." and "Let’s embrace the season, embrace the bush, embrace the bloat, eat the chips… and put on the swimsuit."