Reformation's bridal collection is made up of seven looks that range from 70s-inspired suits to timeless A-line gowns. While the former takes cues from the Yves Saint Laurent outfit Bianca Jagger wore in 1971 when getting married to Mick Jagger, the latter pays tribute to the iconic Grace Kelly with an elegant, strapless A-line gown.
The collection also includes alternative styles like wedding jumpsuits and two-piece sets that are ideal for not just walking down the aisle but also events that surround the event.
Notably, this collection's limited-edition styles include designs that make the most of deadstick fabric. Alongside this new launch, the sustainable fashion brand is also introducing brand-new bridal shoes in versions that reflect some of the most in-demand styles for the year.
What's Driving This Trend
- Retro Bridal Styles
- Creating more bridal collections inspired by vintage fashion icons like Grace Kelly and Bianca Jagger could disrupt the traditional bridal market and appeal to a broader range of consumers.
- Alternative Wedding Wear
- Designing alternative styles like wedding jumpsuits and two-piece sets could provide a disruptive innovation opportunity that appeals to modern brides looking for non-traditional bridal outfits.
- Sustainable Bridal Wear
- Making bridal collections with sustainable fabrics like deadstock material could disrupt the bridal industry by offering eco-friendly choices and promoting environmentally conscious practices.
Who This Affects Most
- Fashion Industry
- The fashion industry could diversify its offerings and promote sustainable practices in bridal wear by adopting these trends and innovation opportunities.
- Wedding Industry
- The wedding industry could provide modern couples and unconventional brides with more options and choices by leveraging these trends and innovation opportunities.
- Sustainable Fashion Industry
- The sustainable fashion industry could lead innovation in bridal wear by leveraging these trends and offering eco-friendly bridal wear options that promote environmentally conscious practices.
