As June marks Pride Month, adidas will be making its UltraBOOST 3.0 Pride/LGBTQ sneakers available on the first so that consumers can show their support and celebrate.
On parts of the uppers and midsoles, collages of bubbles make up the colors of the rainbow -- which represent the Pride Flag. In contrast, the rest of the uppers are a deep hue of gray, while the rest of the soles are a stark white. The synthetic accents on the uppers, the laces, and the outsoles are a matching hue of gray as well, making for a cohesive look that allows the rainbow colors to be at the focus without being too overwhelming.
Consumers will be able to find the UltraBOOST 3.0 Pride/LGBTQ sneakers at select retailers and online.
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