Aromatic Acceptance

Brands invest in the experience of scent to connect with consumers

Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer.
SCORE 6.7
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52,379 Total Clicks
Dec 16 - Jun 17
This Month and Average
Featured Examples
Exploratory Retailer Scents - The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
SCORE 7.8
This Quarter and Hot 443 Clicks Pub: Jun 13, 17
Exploratory Retailer Scents
The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
The Byredo IKEA collaboration is an exciting announcement that sees a new partnership between two respected Swedish brands. The unique new collaboration comes just days after IKEA has announced a... [More]
Fast Food-Scented Candles - This KFC Candle Smells Like Fried Chicken
SCORE 7.3
This Year and Warm 832 Clicks Pub: Dec 7, 16
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
This KFC candle was offered as a prize from the company to consumers as part of a competition. The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand&#... [More]
Aromatic Planetarium Events - The Star Night Healing Event is Enhanced with Essential Oil Scents
SCORE 5.8
This Year and Warm 526 Clicks Pub: Feb 20, 17
Aromatic Planetarium Events
The Star Night Healing Event is Enhanced with Essential Oil Scents
A visit to the planetarium will first and foremost dazzle one’s sense of sight, but the Ikebukuro Konica Minolta Planetarium in Japan is hoping to make the experience all the more immersive by... [More]
Perfume-Flavored Cocktails - 'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
SCORE 5.3
This Year and Warm 272 Clicks Pub: Apr 3, 17
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Those who have fallen in love with the scent of the iconic Baby Doll perfume from Yves Saint Laurent will appreciate knowing that they can experience an interpretation of the fragrance in drink form... [More]
Aromatic Art Galleries - The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
SCORE 5.2
This Quarter and Warm 86 Clicks Pub: May 19, 17
Aromatic Art Galleries
The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
To demonstrate the great power that scent has on our emotions, memory and perception, Siemens set up a unique and aromatic art exhibit at the Stedelijk Museum Amsterdam. For the #artSmellery, six... [More]
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