Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aromatic
Acceptance
Brands invest in the experience of scent to connect with consumers.
3.8
Trend score
Trend
What is the Aromatic Acceptance trend?
Aromatic Acceptance: As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer.
Trend themes
Themes within the Aromatic Acceptance trend
Three behaviours holding the trend together01
Multi-sensory experiences
Brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways through multi-sensory experiences.
02
Scented products
Businesses are creating scented products such as fast food-scented candles to capture consumers' interests and create a unique experience.
03
Scented art exhibits
Art galleries are reinterpreting famous works of art using only scent to demonstrate the power that it has on our emotions, memory and perception.
Industry implications
What the Aromatic Acceptance trend means for industry
Where the trend changes the playbookFor
Retail
Exploring scent as part of a larger strategy of investing in the future of fragrance in the home.
For
Food and beverage
Creating scented products such as fast food-scented candles and perfume cocktails to capture consumers' interests and create a unique experience.
For
Art and culture
Reinterpreting famous works of art using only scent to create an interactive and unique art exhibit.
Workshop question
What unconventional methods can you use to transform the interaction between your brand and its customers?
Trend signals
Trend signals for Aromatic Acceptance
Trend score 3.8 out of 10, from popularity 61%, activity 44%, freshness 8%.
Popularity61%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Aromatic Acceptance trend
5 featured examples from Dec 8, 2016 to Jun 13, 2017CategoryArt & Design
Exploratory Retailer Scents
The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
The collaboration between Byredo and IKEA presents opportunities for disruptive innovations in the home fragrance industry, including new scent-dispensing methods and creating uni…
CategoryUnique
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
Food and beverage companies can explore the creation of unique scented merchandise to increase brand visibility and engagement.
CategoryLifestyle
Aromatic Planetarium Events
The Star Night Healing Event is Enhanced with Essential Oil Scents
Multisensory experiences could improve theaters, museums, theme parks and more
CategoryLifestyle
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Opportunity for bars, restaurants, and mixologists to innovate new scent-infused cocktail creations.
CategoryMarketing
Aromatic Art Galleries
The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
Art galleries can incorporate scent to create immersive experiences and engage visitors in a new way.
