Ideas
Explore the world's #1 largest database of ideas and innovations, with 455,796 inspiring examples.
Trend Reports
Discover why 1,225 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 322,528 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,225 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 322,528 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,201 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 455,796 cutting edge ideas.

Aromatic Acceptance

Brands invest in the experience of scent to connect with consumers

Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer.
Workshop Question - What unconventional methods can you use to transform the interaction between your brand and its customers?
Trend Themes
1. Multi-sensory Experiences - Brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways through multi-sensory experiences.
2. Scented Products - Businesses are creating scented products such as fast food-scented candles to capture consumers' interests and create a unique experience.
3. Scented Art Exhibits - Art galleries are reinterpreting famous works of art using only scent to demonstrate the power that it has on our emotions, memory and perception.
Industry Implications
1. Retail - Exploring scent as part of a larger strategy of investing in the future of fragrance in the home.
2. Food and Beverage - Creating scented products such as fast food-scented candles and perfume cocktails to capture consumers' interests and create a unique experience.
3. Art and Culture - Reinterpreting famous works of art using only scent to create an interactive and unique art exhibit.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
162,837 Total Clicks
Date Range:
Dec 16 — Jun 17
Trending:
Average

Featured Examples

Related Examples

Millennial-Focused Furniture
Millennial-Focused Furniture
The IKEA Virgil Abloh Collab Includes a Take on the Frakta Bag
Iconic Furniture Brand Sneakers
Iconic Furniture Brand Sneakers
These IKEA Yeezy Boosts Reference the Retailer's Brand Identity
Furniture Brand Incubators
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
Numerical Air Freshener Branding
Numerical Air Freshener Branding
The ZIFFER Air Fresheners are Positioned as Collectibles
play_circle_filled Scent-Based Travel Agencies
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
Lavender-Infused Sheet Masks
Lavender-Infused Sheet Masks
Flower Fusion's Lavender Sheet Mask Improves the Appearance of Skin
Charcoal Deodorant Sticks
Charcoal Deodorant Sticks
PiperWai is Now Introducing Its Natural Deodorant in a Stick Applicator
Whiskey-Scented Dry Shampoos
Whiskey-Scented Dry Shampoos
This Hair Product from Elizabeth and James Smells Like Bourbon
play_circle_filled Synthetic Olfactory Devices
Synthetic Olfactory Devices
The 'Bouquet' is a Device That Lets Users Smell Color
Brush-On Perfumes
Brush-On Perfumes
This Fragrance from Byredo is Available With a Brush-On Applicator
Multi-Sensory Coffee Tastings
Multi-Sensory Coffee Tastings
Starbucks and Gingerline are Exploring Scent, Taste and Texture
Spiced Yuzu Candles
Spiced Yuzu Candles
RayneHomeDecor's Citra Noir Scent Boasts Yuzu, Pepper and Pink Salt Additives
Furniture Brand-Inspired Hoodies
Furniture Brand-Inspired Hoodies
Norwood Chapters Launched its IKEA Hoodie in Two Colorways
Hypoallergenic Natural Fragrances
Hypoallergenic Natural Fragrances
'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances
Cheap Chic Tote Bags
Cheap Chic Tote Bags
Balenciaga's Carry Shopper L is Inspired by IKEA's Classic Tote Bag
Swedish Furniture Shop Restaurants
Swedish Furniture Shop Restaurants
Ikea Standalone Cafes Could Soon Be in City Centers Worldwide
Fragrantly Perfumed Cocktails
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Aromatherapy-Inspired Cocktails
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
Multi-Sensory Cocktail Sprays
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
Scented Smokey Shaken Cocktails
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
Edible Cocktail Fragrances
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
Martini Hand Cream Pairings
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
Aromatic Cocktail Sessions
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
3D-Printed Drink Garnishes
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
play_circle_filled Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
Sustainably Sourced Candle Collections
Sustainably Sourced Candle Collections
These Modern Candles are Free of Soy and Wax Ingredients
Japanese Art Matchboxes
Japanese Art Matchboxes
This Collection of Matchboxes Was Designed to Promote Candles
Geometrical Hannukiah Sets
Geometrical Hannukiah Sets
'The Miracle Edition' Candle Holder is Kosher for Hannukah
Experience-Oriented Scented Candles
Experience-Oriented Scented Candles
Ecolove Soy Wax Candles are Themed After European Experiences
Fiery Tornado Centerpieces
Fiery Tornado Centerpieces
Flameflex is a Romantic and Mesmerizing Decoration
Tealight Sampler Sets
Tealight Sampler Sets
Keap's 'Scent-to-Home' Includes Four Small Candles of Different Scents
Crystal-Infused Candles
Crystal-Infused Candles
JaxKelly's Crystal Candle Collection Reveals Treasures After Melting
LED Lantern Heaters
LED Lantern Heaters
The Indoor Lantern Infrared Heater Provides Soothing Warmth Discreetly
Freestanding Tea Houses
Freestanding Tea Houses
Mimi Jung's Private Parlor Is a Space for Comfort and Contemplation
Multidimensional Light Experiences
Multidimensional Light Experiences
James Turrell's Immersive Design Plays with Spatial Boundaries
Field Mushroom Museums
Field Mushroom Museums
This New Egyptian Science Center is an Architectural and Educational Icon
Cedar-Scented Colognes
Cedar-Scented Colognes
The 'Super Cedar' Perfume Reveals a Familiar Scent that Releases Over Time
At-Home Star Projectors
At-Home Star Projectors
Takayuki Ohira's 'Megastar Class' Home Planetarium Recreates the Night Sky
DIY Planetarium Papercrafts
DIY Planetarium Papercrafts
This Science Paper Craft Projects the Night Sky onto Interior Walls
Austere Artisan Fragrance Shops
Austere Artisan Fragrance Shops
The Byredo Shop in Soho is the Swedish Brand's First in the US
Mock Outdoor Planetariums
Mock Outdoor Planetariums
The Konica Minolta Planetarium Will Feature Faux Grass & Cloud Seats
Concealed Arcade Cabinets
Concealed Arcade Cabinets
Pixelkabinett 42 is a Cleverly Hidden Home Arcade System
Planetarium Timepieces
Planetarium Timepieces
The Solar System Watches by Van Cleef & Arpels is Keeps Track of Planets
At-Home Planetarium Apps
At-Home Planetarium Apps
Luna's Mini Planetarium & App Puts the Solar System at Your Fingertips
Telescope-Resembling Planetariums
Telescope-Resembling Planetariums
The Rio Tinto Alcan Planetarium in Montreal Looks High-Tech