To demonstrate the great power that scent has on our emotions, memory and perception, Siemens set up a unique and aromatic art exhibit at the Stedelijk Museum Amsterdam.
For the #artSmellery, six famous works of art were reinterpreted using only scent. When visitors walked into the gallery, what they saw were blank canvases that they could not experience with their eyes. Instead, gallery attendees had to get very close to the framed art pieces and sniff. Some of the iconic art pieces that were part of this experience included the works of Roy Lichtenstein, Vincent van Gogh, Piet Mondrian and Marc Chagall.
Siemens set up this interactive art exhibit to promote the new sensoFresh odor removal feature on its washing machines, illustrating what a vital role scent plays in our day-to-day lives.