Powdered alcohol has been a controversial invention, particularly for the ease in which water can be turned into rum, vodka or a flavored cocktail. Now, TO Øl, a self-described Danish "gypsy brewery" has developed an instant craft-beer powder of its own, stating: "We have for while been wanting to provide quality beers in situations which normally doesn’t encourages it due to the natural physics of beer."
The powder-making process takes inspiration from freeze-dried goods, such as fruit and coffee. For the creation of its unique product, TO Øl teamed up with a German food processing company to freeze dry four beer types: a fruity IPA, a hoppy IPA, a dry pilsner and what it calls a "deep beer brewed with coffee."
The instant beer powder is meant to be combined with an original alcohol and sparkling water to create an easy-to-make drink that can be enjoyed in a variety of different settings. Currently, there are no plans to release the powder to the public.
What's Driving This Trend
- Powdered-alcohol Innovations
- The development of instant craft beer powder opens up a new wave of powdered-alcohol innovation encouraging new products opportunities.
- Alternative Beverage Formats
- Creating instant craft beer powder is an alternative and innovative beverage format, which could inspire other brewers to explore non-traditional formats.
- Convenience-oriented Products
- Instant craft beers help create convenient products for drinking on the go, opening up opportunities for new convenience-oriented products.
Who This Affects Most
- Alcohol Manufacturing
- Instant craft beer powder is a disruptive innovation opportunity for alcohol manufacturers looking for alternative formats and products.
- Food and Beverage Processing
- The partnership to create instant craft beer powder was with a German food processing company, disrupting the industry by creating new products.
- Travel and Hospitality
- Instant craft beer powder appeals to those interested in enjoying high-quality beer in travel or social scenarios that lack the traditional means to serve beer, opening opportunities for innovation in travel, tourism, and events.
