ON BEER is an alcohol-free beer created with a new kind of drinking experience in mind that offers a buzz using the power of botanicals. The product is reported to have proven effects that are made possible thanks to 11-grams of active botanicals that will boost the mood of the person, help them relax and even aid socialization. The drink comes in with a less than 0.5% ABV and was shown through university-led trials to deliver a genuine uplift for as many as 90% of participants.
ON BEER is perfect for helping consumers to avoid alcohol and hangovers, while keeping the social aspects of drinking in the mix. The product is available in the UK and boasts a crisp IPA profile.
Why This Trend Is Growing
- Natural Mood-enhancers
- Functional beverages are innovating by incorporating mood-enhancing botanicals, harnessing natural ingredients to replicate effects typically associated with alcohol.
- Alcoholic Beverage Alternatives
- The growing demand for alcohol-free beverages that don't compromise on social drinking experiences is driving new product development in this space.
- University-led Product Validation
- Academic collaborations are bolstering product credibility, as evidenced by university-led trials underscoring the efficacy of novel formulations like ON BEER.
Industries Being Reshaped
- Functional Beverage Industry
- A surge in consumer appetite for health-conscious drinks is redefining the beverage landscape, with functional beverages offering various benefits beyond mere hydration.
- Herbal Supplement Market
- The integration of botanicals into consumable products like alcohol-free beers is expanding the market for herbal supplements into new categories.
- Non-alcoholic Beverage Sector
- Innovation within the non-alcoholic sector is accelerating, driven by consumer preferences for low-ABV or zero-alcohol alternatives that still provide the desired sensory experience.
