'Eat Smart' rolled out a line of handy salad kits that provide a meat-free way for consumers to up their protein intake. In recent years, many consumers have made a conscious effort to add more protein to their diet. For those who do not eat meat, this task is slightly more complicated.
Eat Smart's Plant Powered Protein salad kits are designed to provide a protein-rich option for consumers who adhere to a plant-based diet. The handy kits come in pre-packaged boxes filled with a variety of healthy ingredients. Each kit contains between 11 and 14 grams of protein per serving, making them an excellent source of nutrition for those who do not consume meat. Each kit is also high in fiber and Vitamins A and C to fuel consumers through busy days.
While the product is largely aimed at vegetarians, the salad kits are also a healthy alternative for those who are simply looking for a new source of protein.
Key Themes Behind This Trend
- Plant-based Protein
- Opportunity for developing new plant-based protein products and alternatives to meat-based protein sources.
- Convenient Salad Kits
- Disruptive chance to create innovative and diverse pre-packaged salad kits that cater to different dietary preferences and needs.
- Protein-rich Snacks
- Promising market for creating protein-rich snack options that appeal to various consumer groups, including vegetarians and vegans.
Where This Applies
- Food and Beverage
- Continued growth in the food and beverage industry with a focus on plant-based protein products and alternative protein sources.
- Health and Wellness
- Opportunity for health and wellness brands to develop convenient and nutritious salad kits that meet consumers' protein needs.
- Snack Food
- Rising demand for protein-rich snacks presents an opportunity for the snack food industry to expand its product offerings and cater to different dietary preferences.
