Harissa and Indian are two varieties of John West's new plant-powered tuna salads that are flavorful, packed with protein and convenient to eat on the go. Both of these alt-protein salads are made with couscous, lentils and a tuna-style alternative made with soy and wheat protein. Other featured ingredients include colorful veggies, chickpeas, split peas, plus wild rice and quinoa. These two new meals are free from artificial ingredients and sold in 100% recyclable packaging.
With the launch of these plant-powered tuna salads, the 166-year-old seafood company is venturing into alt protein for the first time in its home country.
The demand for alternative protein sources is surging, driving the popularity of grab-and-go meals that offer sustainable, ethical options, catering to individuals seeking eco-friendly alternatives without compromising convenience.
Key Themes Behind This Trend
- Plant-powered Tuna Salads
- The rise of alternative protein sources is creating opportunities for plant-based tuna salads with convenient, eco-friendly options.
- Alt-protein Meals
- The demand for alternative protein sources is driving the popularity of grab-and-go meals that offer sustainable, ethical options.
- Eco-friendly Packaging
- The need for sustainable packaging solutions is increasing, creating disruptive innovation opportunities for 100% recyclable packaging.
Where This Applies
- Food and Beverage
- The food and beverage industry has the potential to capitalize on the rise of alternative protein sources by offering plant-based tuna salads.
- Grab-and-go Meals
- The grab-and-go meals industry can cater to the demand for sustainable, ethical options by incorporating alternative protein sources.
- Packaging
- The packaging industry can explore disruptive innovations in sustainable packaging solutions to meet the demand for eco-friendly options.
