Category
Lifestyle
Assisted Choices
Trend cluster
Category
Burrata
Obsession
The fine Italian cheese becomes a ubiquitous menu staple.
2.2
Trend score
Trend
What is the Burrata Obsession trend?
Burrata Obsession: Noted for its culinary versatility, its simple three-ingredient recipe and the fact that it is produced by hand, burrata has quickly become a staple in gourmet cooking and beyond, appearing in all manner of menu items. This shift highlights the cultural currency of incorporating of-the-moment ingredients into familiar dishes in order to satiate the curiosity of the modern foodie.
Trend themes
Themes within the Burrata Obsession trend
Three behaviours holding the trend together01
DIY Cheese Making at Home
The availability of cheese making kits for home use can potentially disrupt the market for high-end cheese products.
02
Simplification of Traditional Dishes
Dishes that introduce contemporary variations to traditional ones can disrupt the market with simpler and more relatable flavors.
03
Seasonal Ingredients as Anchor Ingredients
Highlighting seasonal ingredients as anchor ingredients can contribute to the freshness and variety of a dish while promoting eco-consciousness as well.
Industry implications
What the Burrata Obsession trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry can benefit from DIY products and simplifications of traditional dishes, introducing fresh and relatable flavors to simpler meals.
For
Hospitality Industry
Hotels can expand their menus to introduce seasonal ingredients as anchor ingredients, promoting eco-consciousness and freshness in their cuisine.
For
Retail Industry
Grocery stores can create pre-packaged seasonal ingredient-based meals, simplifying ingredient listing and offering relatable and simpler alternatives to classic dishes.
Workshop question
How can you ensure your product offering remains enticing to those individuals at the forefront of trends in your industry?
Trend signals
Trend signals for Burrata Obsession
Trend score 2.2 out of 10, from popularity 28%, activity 29%, freshness 8%.
Popularity28%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Burrata Obsession trend
6 featured examples from Feb 10 to Jun 26, 2017CategoryLifestyle
At-Home Cheese Making Kits
Farm Steady Provides Instructions for How to Make Fresh Cheeses
The food and beverage industry has an opportunity to meet consumer demand for at-home cooking and sustainable food production by offering DIY food kits like Farm Steady's cheese m…
CategoryLifestyle
Burrata Tasting Events
Luca's Burrata Tasting Menu Offers Up Four Dishes Based on the Cheese
Restaurants can tap into the popularity of burrata and create innovative dishes, events, and concepts that highlight the cheese and attract customers.
CategoryLifestyle
Sweet Corn Burrata Ravioli
Trader Joe's Sweet Corn, Burrata & Basil Ravioli is Fresh and Bright
Seasonal products could be released that utilize fresh and bright flavors.
CategoryLifestyle
Heirloom Tomato Burrata Boards
Seasons 52 is Offering Up a Cool Summer Starter
Restaurants can attract customers by offering diverse and seasonal menu options.
CategoryLifestyle
Burrata BLT Sandwiches
Houston's Little J Restaurant has a Creative Take on Burrata Cheese
Restaurants can capitalize on the trend of unique and creative menu items to attract customers.
CategoryLifestyle
Cheese-Based Tomato Salads
Standard & Pour Serves a Refreshing Heirloom Tomato Salad for Summer
Restaurants and food manufacturers can explore incorporating mild mozzarella cheese and vibrant vegetables into their menu offerings to cater to changing consumer preferences.
