Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackable
Comfort
Snack-sized Italian dishes bring restaurant quality to on-the-go consumers.
3.2
Trend score
Trend
What is the Snackable Comfort trend?
Snackable Comfort: Adapting to the genuine snacking habits of consumers, Italian restaurant classics are being resized to accommodate on-the-go snackers, lunch-packing employees and even late-night fridge-raiders. Individually packaged comfort foods that focus on premium and authentic ingredients also appeal to an increasing majority of adult consumers who don’t want to miss out on their favorite indulgences but would rather avoid the guilt of consuming an entire calorie-packed meal.
Trend themes
Themes within the Snackable Comfort trend
Three behaviours holding the trend together01
Snackification
With the rise of busy lifestyles, consumers are seeking out snack-sized versions of indulgent restaurant classics.
02
Portable Packaging
Single-serve, portion-controlled packaging is becoming increasingly popular in the food industry, as consumers seek out convenient options for on-the-go snacking.
03
Miniaturization
With the trend towards snackification, there is also a growing demand for miniaturized versions of favorite snacks and desserts.
Industry implications
What the Snackable Comfort trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is constantly evolving to cater to changing consumer demands for on-the-go snacking and portable packaging.
For
Packaging
As consumers increasingly prioritize convenience and portability, packaging companies have the opportunity to innovate with single-serve, portion-controlled packaging that caters to this demand.
For
Convenience Stores
With busy lifestyles becoming increasingly common, convenience stores have the opportunity to cater to on-the-go consumers with snack-sized versions of indulgent restaurant classics and other grab-and-go options.
Workshop question
Busy consumers often have to sacrifice quality for convenience. How can you preserve authenticity while accommodating the realistic lifestyles of your consumers?
Trend signals
Trend signals for Snackable Comfort
Trend score 3.2 out of 10, from popularity 40%, activity 48%, freshness 8%.
Popularity40%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackable Comfort trend
8 featured examples from Aug 26, 2016 to Jun 21, 2019CategoryLifestyle
Ready-to-Eat Risotto Pots
The Fontana Formiello Risotto Range is Shelf-Stable
The food and beverage industry can explore innovative ways to cater to the growing demand for convenient, healthy, and long-lasting ready-to-eat meals.
CategoryLifestyle
Bite-Sized Pizza Roll-Ups
These Pepperoni Pizza Stix Turn the Pie Into a Snack for Dipping
Disruptive innovation opportunity: Develop new food products that cater to the demand for convenient and novel snack options.
CategoryLifestyle
Prepackaged Mozzarella Cheese Snacks
The Lioni Fresh Mozzarella Snack Bites are 100 Calories Each
Disruptive innovation opportunity within the dairy industry to create new and convenient mozzarella snacks.
CategoryLifestyle
Meat-Wrapped Cheese Snacks
Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability
Snack food companies can add meat and cheese products to their lineup, catering to consumers' demands for convenient, protein-based snacks.
CategoryLifestyle
Miniature Italian Cakes
Bauli New Mini Panettones are the Perfect Size for Snacking
By offering innovative and snackable products, food and beverage companies could meet the growing demand for convenient and tasty food options that fit into people's busy lifestyl…
CategoryLifestyle
Dippable Cannoli Snacks
Artuso Pastry's 'Cannoli Crisps' are Paired with Vanilla-Flavored Cheese
Bakeries have the opportunity to create innovative, flat versions of traditional pastries to cater to the demands of busy, on-the-go consumers.
CategoryLifestyle
Single-Serve Olive Pouches
Oloves' Pitted, Seasoned Olive Snacks are Packaged in Portable Bags
Innovative packaging solutions are needed to cater to the demand for convenient, on-the-go snack options.
CategoryLifestyle
Snack-Sized Lasagna Cups
This Recipe Uses Wonton Wrappers to Create Mini Lasagnas
Companies in the food business can take advantage of the trend for quick bite-sized meals by creating ready-to-eat and easy-to-prepare snacks and appetizers.
