In an attempt to capitalize on the growing demand for carbonated soda alternatives, Coca-Cola is expanding its Dasani Sparkling line. Not only will the range come in a variety of new flavors, but it will also feature new packaging underscoring its position as a healthy drink option.
As of May, the Dasani Sparkling range will be available in a variety of new fruit flavors, including Raspberry Lemonade and Tropical Pineapple. In addition to the new flavors, the drinks will also be available in sleek 12 ounce cans with refreshed graphics and colorful details. The idea is to cater to consumers looking for an alternative to soda that is still flavorful and refreshing.
The new Dasani Sparkling flavors will be accompanied by the brand's 'Break for Bubbles' campaign, which encourages people to reach for sparkling water as a healthy way to hydrate.