Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant-Based
Snacking
Healthy snacks are reinvented with a pea protein base.
3.2
Trend score
Trend
What is the Plant-Based Snacking trend?
Plant-Based Snacking: With consumers becoming skeptical about the long-term effects of synthetic protein ingredients, many are opting for reinvented snack staples made with a base of pea protein. This shift highlights the experience of the wellness consumer of one of continual improvement guided by an insatiable thirst for knowledge.
Trend themes
Themes within the Plant-Based Snacking trend
Three behaviours holding the trend together01
Pea protein
Synthetic protein ingredients are being replaced by plant-based protein alternatives like pea protein.
02
Cauliflower reinvention
Cauliflower is being utilized to reinvent classic comfort foods to appeal to more health-conscious consumers.
03
Environmentally-friendly production
More food companies are seeking to reduce their environmental impact through more sustainable production practices.
Industry implications
What the Plant-Based Snacking trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Food manufacturers can incorporate plant-based protein alternatives and cauliflower to create new, innovative products that appeal to health-conscious and environmentally-conscious consumers.
For
Snack Foods
There is a growing demand for healthier snack food options that use plant-based protein, cauliflower, and are environmentally-friendly.
For
Plant-based foods
The trend towards using plant-based ingredients in food products continues to grow, providing opportunities for innovation in the industry.
Workshop question
What new innovations key to the health and wellness movement can you incorporate into your product offering?
Trend signals
Trend signals for Plant-Based Snacking
Trend score 3.2 out of 10, from popularity 42%, activity 47%, freshness 8%.
Popularity42%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Plant-Based Snacking trend
4 featured examples from Jan 24 to Jul 11, 2017CategoryLifestyle
High-Protein Pea Snacks
The Brave Roasted Peas are Made with Vegan Ingredients
Opportunity for snack food companies to expand their product range by introducing healthier and high-protein snack options.
CategoryLifestyle
Plant-Based Protein Crackers
iwon! organics New Protein Chips are Made with Healthy Pea Protein
The plant-based protein industry is experiencing significant growth as consumers seek out protein-rich alternatives, providing opportunities for companies like iwon!
CategoryLifestyle
Cruciferous Macaroni Bowls
Luvo's Gluten-Free Macaroni is Blended with Cauliflower Crumbles
Frozen food producers can explore the use of alternative ingredients to create convenient and healthy meal options for busy consumers.
CategoryLifestyle
Water-Saving Protein Bars
The Grown Bar Offers Nutritious Benefits for Its Consumers
Innovate in the food and beverage sector by creating products that cater to the growing demand for healthy, sustainable, and allergen-free food products.
