Healthy snacks are reinvented with a pea protein base
Implications - With consumers becoming skeptical about the long-term effects of synthetic protein ingredients, many are opting for reinvented snack staples made with a base of pea protein. This shift highlights the experience of the wellness consumer of one of continual improvement guided by an insatiable thirst for knowledge.
Workshop Question - What new innovations key to the health and wellness movement can you incorporate into your product offering?
Trend Themes
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Pea Protein — Synthetic protein ingredients are being replaced by plant-based protein alternatives like pea protein.
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Cauliflower Reinvention — Cauliflower is being utilized to reinvent classic comfort foods to appeal to more health-conscious consumers.
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Environmentally-friendly Production — More food companies are seeking to reduce their environmental impact through more sustainable production practices.
Industry Implications
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Food Manufacturing — Food manufacturers can incorporate plant-based protein alternatives and cauliflower to create new, innovative products that appeal to health-conscious and environmentally-conscious consumers.
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Snack Foods — There is a growing demand for healthier snack food options that use plant-based protein, cauliflower, and are environmentally-friendly.
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Plant-based Foods — The trend towards using plant-based ingredients in food products continues to grow, providing opportunities for innovation in the industry.
