Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lavender
Zest
The aromatic, floral herb is the star ingredient in a variety of new foods.
3.3
Trend score
Trend
What is the Lavender Zest trend?
Lavender Zest: Known for its natural, rich aroma and revered for its ability to be used in both sweet and savory dishes, lavender is making appearances in a variety of new menu items and recipes that celebrate its herbal elements. This progression speaks to the desire for more well-rounded flavor experiences that see the elevation of natural ingredients such as herbs and florals beyond decorative or seasoning purposes.
Trend themes
Themes within the Lavender Zest trend
Three behaviours holding the trend together01
Herbs and florals as impactful ingredients
As the trend for well-rounded flavor experiences grows, ingredients like lavender, beetroot, and peppermint are becoming essential for food and drink companies to consider.
02
Alternative non-dairy milks and creams
More people are switching to a plant-based diet, driving the increase of nut-based milks and creams to offer a natural and healthful alternative to traditional dairy.
03
Ayurvedic remedies for wellness
Inspired by the three main Ayurvedic traditions and constitutions, products featuring unique ingredient combinations are hitting markets for a range of wellness solutions.
Industry implications
What the Lavender Zest trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative food and beverage products making use of natural ingredients like lavender, turmeric, and nut-based milks and creams are set to become essential for companies wishing to stay ahead in the market.
For
Beauty and Skincare
Edible products combining Ayurvedic principles with organic, raw, dairy-free and herbal ingredients to boost wellness and promote healthy-looking skin are expected to grow in popularity.
For
Health and Wellness
Companies making use of Ayurvedic traditional remedies alongside holistic approaches to wellness are set to gain traction as consumers seek simple solutions powered by natural ingredients.
Workshop question
What natural flavors can you help redefine by pushing through their conventional uses to inspire something truly original and experimental?
Trend signals
Trend signals for Lavender Zest
Trend score 3.3 out of 10, from popularity 47%, activity 45%, freshness 8%.
Popularity47%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lavender Zest trend
5 featured examples from Oct 6, 2016 to Mar 12, 2019CategoryLifestyle
Lavender-Infused Desserts
Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb
The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones.
CategoryLifestyle
Lavender-Flavored Almond Beverages
Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor
The plant-based milk industry can explore incorporating floral flavors and unique flavor combinations to attract consumers looking for alternative and refreshing options.
CategoryLifestyle
Blended Nut Beverages
With a Base of Cashews, 'Coffee So Good' Puts a Twist on Lattes and Coffee
Beverage companies can explore the market for blended nut beverages and non-dairy coffee alternatives.
CategoryLifestyle
Dairy-Free Coconut Cream Desserts
Jeni's Dairy-Free Ice Cream Line Has Comforting New Flavors
Opportunity for ice cream companies to expand their product offerings with dairy-free options.
CategoryLifestyle
Beautifying Ayurvedic Truffles
Elements Truffles' Skin-Boosting Treats Feature Turmeric and More
Incorporating edible skincare treats into products can revolutionize the skincare industry.
