The aromatic, floral herb is the star ingredient in a variety of new foods
Implications - Known for its natural, rich aroma and revered for its ability to be used in both sweet and savory dishes, lavender is making appearances in a variety of new menu items and recipes that celebrate its herbal elements. This progression speaks to the desire for more well-rounded flavor experiences that see the elevation of natural ingredients such as herbs and florals beyond decorative or seasoning purposes.
Workshop Question - What natural flavors can you help redefine by pushing through their conventional uses to inspire something truly original and experimental?
Trend Themes
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Herbs and Florals as Impactful Ingredients — As the trend for well-rounded flavor experiences grows, ingredients like lavender, beetroot, and peppermint are becoming essential for food and drink companies to consider.
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Alternative Non-dairy Milks and Creams — More people are switching to a plant-based diet, driving the increase of nut-based milks and creams to offer a natural and healthful alternative to traditional dairy.
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Ayurvedic Remedies for Wellness — Inspired by the three main Ayurvedic traditions and constitutions, products featuring unique ingredient combinations are hitting markets for a range of wellness solutions.
Industry Implications
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Food and Beverage — Innovative food and beverage products making use of natural ingredients like lavender, turmeric, and nut-based milks and creams are set to become essential for companies wishing to stay ahead in the market.
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Beauty and Skincare — Edible products combining Ayurvedic principles with organic, raw, dairy-free and herbal ingredients to boost wellness and promote healthy-looking skin are expected to grow in popularity.
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Health and Wellness — Companies making use of Ayurvedic traditional remedies alongside holistic approaches to wellness are set to gain traction as consumers seek simple solutions powered by natural ingredients.
