Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peppered
Confection
Black pepper is incorporated into desserts for a more complex flavor.
2.5
Trend score
Trend
What is the Peppered Confection trend?
Peppered Confection: As the average consumer palate becomes more accustomed to internationally informed spices, individuals are being drawn to sweets and desserts garnished with a hint of black pepper for a more well-rounded, exciting flavor experience. This progression highlights the perseverance of the sweet and savory flavor combination and suggests the continuation of the spirit of experimentation being at the center of eating experiences.
Trend themes
Themes within the Peppered Confection trend
Three behaviours holding the trend together01
Savory Desserts
As consumers become more adventurous in their tastes, savory ingredients like black pepper and rosemary are being incorporated into desserts to add complexity.
02
Functional Foods
Health-conscious consumers are looking for food and beverage products that offer added benefits, like anti-inflammatory properties or digestive aid, which can be achieved by combining natural ingredients like turmeric and black pepper.
03
Unique Flavor Combinations
In an effort to stand out and offer something different, food and beverage companies are experimenting with unconventional flavor combinations like blue cheese and pear, or basil and tomato.
Industry implications
What the Peppered Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The rise of unconventional flavor combinations and functional ingredients, along with the growing demand for healthier and more unique options, presents opportunities for innovation in the food and beverage industry.
For
Health and Wellness
The demand for functional foods and ingredients that offer health benefits, like anti-inflammatory properties or digestive aid, creates opportunities for innovation in the health and wellness industry.
For
Snack Foods
The trend towards incorporating savory ingredients into snacks and desserts, as well as the desire for healthier snack options, presents opportunities for innovation in the snack foods industry.
Workshop question
What unexpected sensorial element can you add to your product offering in order to delight and surprise your customers?
Trend signals
Trend signals for Peppered Confection
Trend score 2.5 out of 10, from popularity 34%, activity 35%, freshness 8%.
Popularity34%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Peppered Confection trend
7 featured examples from Mar 15 to Jul 6, 2017CategoryLifestyle
Blue Cheese Ice Creams
This Salt & Straw Flavor Melds the Taste of Cheese and Ice Cream
Dairy producers can innovate by experimenting with flavor combinations and developing new products that incorporate multiple dairy products into one package.
CategoryLifestyle
Anti-Inflammatory Ice Creams
This Turmeric + Black Pepper Flavor is a Healthy Frozen Dessert
The frozen dessert industry can benefit from developing more plant-based options that cater to health-conscious consumers.
CategoryLifestyle
Superfood Latte-Inspired Chocolates
Trader Joe's Chocolate Bar Tastes Like a Golden Turmeric Latte
Incorporating functional ingredients to create healthy chocolate options.
CategoryLifestyle
Cookie-Topped Dessert Cones
The Oddfellows Ice Cream Company Serves a Tall Ice Cream Treat
Disruptive innovation opportunity: Introducing new product variations and experiences in the ice cream industry by offering unique and innovative ice cream creations.
CategoryLifestyle
Fruity Honey Water
Blume Honey Water Introduces a New Kind of Water with Honey
The beverage industry, especially the energy drink and sports drink market, could see Blume Honey Water's success and look to create similar healthy alternatives.
CategoryLifestyle
Savory Wafer Cookies
Verdiujns Fine Biscuits Now Come in Three Savory Varieties
The trend towards savory snacks creates an opportunity for innovation and growth in the snack food industry.
CategoryLifestyle
Salad-Inspired Gelato Desserts
Eataly Chicago's Gelato Flavor Boasts the Savory Taste of Caprese
The food and beverage industry can utilize the trend of savory gelato and create unique flavor combinations to attract customers.
