As its brand name suggests, Blume Honey Water is a new kind of "artisanal hydration" product that pairs water with honey.
At the Natural Products Expo West 2017, Blume Honey Water unveiled its three flavors: Vanilla Citrus, Wild Blueberry and Ginger Zest, all of which are made with interesting natural flavor combinations like rosemary, black peppercorn and grapefruit, as well as honey sourced only from humane beekeepers. These refreshing, naturally sweetened drinks brand themselves as providers of "elegant energy," which it claims doesn't cause unnatural spikes within the body like artificial beverages loaded with sugars and other undesirable additives.
Blume Honey Water co-founder Carla Frank describes that the healthy honey water drinks were inspired by the original, natural sports drinks that were consumed by athletes in the first Olympic games.
Key Themes Behind This Trend
- Artisanal Hydration
- Blume Honey Water introduces a new kind of water by pairing it with honey, providing an opportunity to tap into the artisanal beverage market.
- Natural Sweeteners
- The use of natural sweeteners like honey opens up a trend towards healthier and organically sourced drinks.
- Healthy Energy Drink Alternatives
- Blume Honey Water provides a unique position in the market, offering itself as a healthier energy drink alternative through the use of natural ingredients like honey.
Where This Applies
- Beverage Industry
- The beverage industry, especially the energy drink and sports drink market, could see Blume Honey Water's success and look to create similar healthy alternatives.
- Organic Food Industry
- Organic and healthy food industries can capitalize on Blume Honey Water's use of natural and organic ingredients as a selling point.
- Health and Wellness Industry
- Health and wellness companies can look to create unique products using natural sweeteners and unique flavor combinations as a way to differentiate themselves in the market.
