Meyer lemon emerges dominant as a gourmet citrus flavor
Implications - Revered for their sweetness, versatility and the more complex fragrance experience of its rind that borders on that of a herb or spice, Meyer lemons are emerging as a favorite ingredient, even in raw form. This shift highlights the continued emphasis placed on seasonal ingredients that boast expanded functionality and which speak to more complex consumer palates.
Workshop Question - What seasonal ingredients can be leveraged to communicate your brand's dedication to freshness and nature?
Trend Themes
1. Seasonal Ingredients - The continued emphasis placed on seasonal ingredients that boast expanded functionality and which speak to more complex consumer palates provide an opportunity for companies to create various products using fresh ingredients.
2. Revival of Traditional Foods - With consumers looking for more health-conscious and unique options, traditional foods like Rooibos tea have the opportunity to be revived and rebranded in different forms to appeal to emerging markets.
3. Functional Beverages - As consumers search for alternatives to alcohol and sugary drinks, functional beverages that offer health benefits like tonic-infused sparkling water and MetaMatcha provide business opportunities.
Industry Implications
1. Food Products - Companies in the food industry can explore creating fresh premium relishes, gourmet spreads and portable tart snacks that reflect the trends of using seasonal ingredients, health-consciousness and ease of consumption.
2. Beverage - Rebranding traditional drinks like Rooibos tea and introducing functional beverages like sparkling bitters can provide consumers with a caffeine-heavy, healthy alternatives to sugary carbonated drinks and alcoholic beverages.
3. Artisanal Products - Through innovative exploration of traditional flavors and unique ingredients, small start-up companies can create artisanal products that appeal to consumers looking for unique flavors, health benefits, and seasonal ingredients.
