Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elevated
Citrus
Meyer lemon emerges dominant as a gourmet citrus flavor.
2.2
Trend score
Trend
What is the Elevated Citrus trend?
Elevated Citrus: Revered for their sweetness, versatility and the more complex fragrance experience of its rind that borders on that of a herb or spice, Meyer lemons are emerging as a favorite ingredient, even in raw form. This shift highlights the continued emphasis placed on seasonal ingredients that boast expanded functionality and which speak to more complex consumer palates.
Trend themes
Themes within the Elevated Citrus trend
Three behaviours holding the trend together01
Seasonal Ingredients
The continued emphasis placed on seasonal ingredients that boast expanded functionality and which speak to more complex consumer palates provide an opportunity for companies to create various products using fresh ingredients.
02
Revival of Traditional Foods
With consumers looking for more health-conscious and unique options, traditional foods like Rooibos tea have the opportunity to be revived and rebranded in different forms to appeal to emerging markets.
03
Functional Beverages
As consumers search for alternatives to alcohol and sugary drinks, functional beverages that offer health benefits like tonic-infused sparkling water and MetaMatcha provide business opportunities.
Industry implications
What the Elevated Citrus trend means for industry
Where the trend changes the playbookFor
Food Products
Companies in the food industry can explore creating fresh premium relishes, gourmet spreads and portable tart snacks that reflect the trends of using seasonal ingredients, health-consciousness and ease of consumption.
For
Beverage
Rebranding traditional drinks like Rooibos tea and introducing functional beverages like sparkling bitters can provide consumers with a caffeine-heavy, healthy alternatives to sugary carbonated drinks and alcoholic beverages.
For
Artisanal Products
Through innovative exploration of traditional flavors and unique ingredients, small start-up companies can create artisanal products that appeal to consumers looking for unique flavors, health benefits, and seasonal ingredients.
Workshop question
What seasonal ingredients can be leveraged to communicate your brand's dedication to freshness and nature?
Trend signals
Trend signals for Elevated Citrus
Trend score 2.2 out of 10, from popularity 26%, activity 31%, freshness 8%.
Popularity26%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Elevated Citrus trend
6 featured examples from Jan 17, 2016 to Apr 19, 2017CategoryLifestyle
Fruity Matcha Beverages
'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
The beverage industry can capitalize on the trend of fruity matcha beverages by creating new flavor combinations and marketing them as refreshing and healthy options.
CategoryLifestyle
Tonic-Infused Sparkling Water
'Sparkling Bitters' Makes Sparkling Water Flavored with Bitters
The beverage industry can explore the creation of tonic-infused sparkling water products to cater to health-conscious consumers looking for unique and refreshing drinks.
CategoryLifestyle
Rooibos Iced Teas
This Rooibos Tea Branding is Inspired by Its South African Roots
Exploring new flavors, formats, and health-focused beverages to meet consumer demand.
CategoryLifestyle
Gourmet Blood Orange Spreads
This Happy Girl Kitchen Two-Pack Includes a Blood Orange Marmalade
Opportunity for manufacturers to develop innovative spreads and jams.
CategoryLifestyle
Premium Meyer Lemon Relishes
This Meyer Lemon Relish from Akka's Handcrafted Foods is Tangy
The gourmet food industry can capitalize on the popularity of artisanal condiments that elevate everyday dishes with unique flavors.
CategoryLifestyle
Portable Tart Snacks
Hail Merry's Tart Cups are Sold in Packs of Two Like Snack Bars
Snack food industry can explore the production of single-serve tart snacks to cater to the convenience-focused consumer.
