Category
Lifestyle
Assisted Choices
Trend cluster
Category
Progressive
Protein
Pea protein powder moves to replace its synthetic, unnatural predecessors.
3.2
Trend score
Trend
What is the Progressive Protein trend?
Progressive Protein: As consumers look to complement their diets with wellness-driven supplements, many are looking for innovative alternatives to mainstream products that have organic, all-natural origins such as pea protein. This progression highlights the insatiability of the health-minded consumer and the insistence on continually adapting one's lifestyle choices to reflect modern scientific findings.
Trend themes
Themes within the Progressive Protein trend
Three behaviours holding the trend together01
Plant-Based Protein
The rise of plant-based protein is driven by consumers seeking healthier and environmentally-friendly alternatives.
02
Transparency in Labeling and Packaging
Consumers crave transparency in product labeling and packaging to fully understand what they are purchasing.
03
Convenience Foods with Added Nutrients
Consumers are looking for ways to add more nutrients to their diets in a convenient and tasty way.
Industry implications
What the Progressive Protein trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry has the opportunity to innovate by providing products that are both healthy and sustainable.
For
Food and Beverage
Innovative food and beverage companies can create products that are nutritious, convenient, and environmentally-conscious.
For
Fitness and Sports Nutrition
The fitness and sports nutrition industry can continue to provide products that are specifically tailored to the needs of athletes and health-minded consumers.
Workshop question
What newly acquired knowledge regarding health and wellness are consumers looking to be reflected in the products they purchase from you?
Trend signals
Trend signals for Progressive Protein
Trend score 3.2 out of 10, from popularity 40%, activity 49%, freshness 8%.
Popularity40%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Progressive Protein trend
4 featured examples from Sep 26, 2016 to Jun 30, 2017CategoryLifestyle
Pea-Based Protein Powder
The Super Elixir Nourishing Protein is an All-Natural Powder Alternative
The health and wellness industry can leverage these trends to develop and market plant-based protein products and vegan supplements for fitness enthusiasts and health-conscious co…
CategoryLifestyle
Powdered Smoothie Flavorings
Leap Smoothies are Able to Make a Diverse Range of Breakfasts
The food and beverage industry can explore incorporating powdered smoothie flavorings into their product lineup to cater to health-conscious consumers.
CategoryLifestyle
Pea Protein Powders
This Plant-Based Protein Powder is Sourced From Natural Ingredients
With the growing popularity of naturally sourced and organic products, there is a significant opportunity for the health and wellness industry to develop similar plant-based prote…
CategoryLifestyle
Protein-Rich Pancake Mixes
Bob's Red Mill Now Makes a Nourishing Protein Pancake Mix
Food manufacturers have an opportunity to capitalize on the demand for convenient, healthier breakfast options by creating more protein-rich and specialty diet products.
