Pea protein powder moves to replace its synthetic, unnatural predecessors
Implications - As consumers look to complement their diets with wellness-driven supplements, many are looking for innovative alternatives to mainstream products that have organic, all-natural origins such as pea protein. This progression highlights the insatiability of the health-minded consumer and the insistence on continually adapting one's lifestyle choices to reflect modern scientific findings.
Workshop Question - What newly acquired knowledge regarding health and wellness are consumers looking to be reflected in the products they purchase from you?
Trend Themes
1. Plant-based Protein - The rise of plant-based protein is driven by consumers seeking healthier and environmentally-friendly alternatives.
2. Transparency in Labeling and Packaging - Consumers crave transparency in product labeling and packaging to fully understand what they are purchasing.
3. Convenience Foods with Added Nutrients - Consumers are looking for ways to add more nutrients to their diets in a convenient and tasty way.
Industry Implications
1. Health and Wellness - The health and wellness industry has the opportunity to innovate by providing products that are both healthy and sustainable.
2. Food and Beverage - Innovative food and beverage companies can create products that are nutritious, convenient, and environmentally-conscious.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can continue to provide products that are specifically tailored to the needs of athletes and health-minded consumers.
