This plant-based protein powder is likely to appeal to health-conscious consumers who are vegan or have various dietary restrictions.
The powder contains just one ingredient in the form of yellow pea protein with zero additives. It has no artificial sweeteners, flavors, colors and is free of GMO, soy and gluten. The fact that this vegan plant-based protein powder contains nothing but pea protein is reflected in the packaging which is purposely transparent and claims it has "Nothing to Hide." The minimalist labeling comes in green and black colors with bold font and standard health labels.
This protein powder's ingredients and branding ensure that customers are well aware of what they are purchasing and putting in their bodies.