Ascent Plant Protein is a new line of organic plant-based protein powders for athletes who want to don't want to compromise when it comes to performance, nutrition and eating clean. The products for "clean-eating, hard-working athletes dedicated to their nutritional goals" are available in classic Chocolate and Vanilla Bean varieties and they are vegan-friendly thanks to the use of three plant protein sources: pea, sunflower and pumpkin.
These nourishing protein powders support muscle health with 25 grams of organic plant-based protein and zero artificial ingredients. As well as being vegan, the formulas are certified organic, gluten-free, soy-free, dairy-free and made without added sugars. Additionally, the formulas are Informed Sport Certified, which means that they are third-party tested for banned substances.
What's Driving This Trend
- Clean-eating
- Opportunity to develop and market more clean-labeled protein powders with organic plant-based protein sources and zero artificial ingredients for health-conscious and performance-driven athletes.
- Vegan-friendly
- Opportunity to capitalize on the growing demand for vegan protein powders made from natural plant protein sources like pea, sunflower and pumpkin for vegans, vegetarians and flexitarians.
- Third-party Certification
- Opportunity to partner with third-party certification bodies to provide assurance of product safety, compliance, and testing for banned substances for protein powders and supplements.
Who This Affects Most
- Sports Nutrition
- Sports nutrition brands can offer a range of organic, vegan-friendly and third-party certified supplements, including protein powders, bars and shakes to support athletic performance and recovery.
- Plant-based Foods
- Plant-based food companies can expand their portfolio by introducing clean-labeled protein powders, shakes and bars that cater to vegan, vegetarian and flexitarian consumers.
- Fitness
- Fitness centers and gyms can offer their customers a range of clean-labeled and certified protein powders and supplements, creating a one-stop-shop for workout and nutrition needs.
