The New 'WTRMLN WTR' is a Refreshing Beverage Made from Watermelons
Katherine Pendrill — May 27, 2015 — Lifestyle
Coconut water may have finally met its match in the form of ultra-nutritious watermelon waters. Called 'WTRMLN WTR,' the new drink is a cold-pressed juice that is considered a healthy choice for everything from a post-workout refresher to a handy hangover cure.
Made entirely from GMO-free watermelon flesh, watermelon rind, and organic lemon, the drinks are cold-pressed to preserve the natural antioxidants and nutrients. Despite the limited ingredients, the 12-ounce watermelon water contains a host of healthy properties, including 740 mg of potassium, which can help lower blood pressure and 520 mg of L-Citrulline, which helps repairs muscle tissue. With six times the amount of electrolytes found in a traditional sports drink and about the same amount of sugar as coconut water, WTRMLN WTR is a delicious and healthy way to hydrate.
Made entirely from GMO-free watermelon flesh, watermelon rind, and organic lemon, the drinks are cold-pressed to preserve the natural antioxidants and nutrients. Despite the limited ingredients, the 12-ounce watermelon water contains a host of healthy properties, including 740 mg of potassium, which can help lower blood pressure and 520 mg of L-Citrulline, which helps repairs muscle tissue. With six times the amount of electrolytes found in a traditional sports drink and about the same amount of sugar as coconut water, WTRMLN WTR is a delicious and healthy way to hydrate.
Trend Themes
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Watermelon Water — The popularity of WTRMLN WTR could lead to the creation of more cold-pressed fruit waters, replacing traditional sports drinks.
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Plant-based Beverages — As more consumers seek out healthy and natural beverages, there is an opportunity for companies to innovate with other plant-based drinks beyond traditional options such as fruit juices and coconut water.
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Sustainable Packaging — Manufacturers of cold-pressed juices and other healthier beverages should capitalize on consumer demand for more sustainable packaging options, such as reusable or biodegradable bottles made from eco-friendly materials.
Industry Implications
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Beverage Industry — The beverage industry can expand their product lines to include more cold-pressed fruit waters like WTRMLN WTR as part of their healthy beverage offerings.
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Fitness and Wellness Industry — Companies can create partnerships with fitness and wellness centers to promote the benefits of cold-pressed fruit waters and their place among healthy lifestyle choices.
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Sustainable Packaging Industry — The sustainable packaging industry can leverage the growing consumer interest and need for more eco-friendly beverage containers by developing new solutions for cold-pressed juices and other healthier beverages.
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