Category
Lifestyle
Assisted Choices
Trend cluster
Category
Instagrammable
Installation
Aesthetics-based urban marketing increases organic consumer engagement.
4.7
Trend score
Trend
What is the Instagrammable Installation trend?
Instagrammable Installation: With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing.
Trend themes
Themes within the Instagrammable Installation trend
Three behaviours holding the trend together01
Share-worthy Installations
Creating immersive installations and playful visuals that entice passersby to interact and share are replacing traditional marketing for smaller brands.
02
Marketing Stunts
Providing visitors a free and visually stimulating experience has become a new way for brands to engage both highbrow and lowbrow art lovers.
03
Instagrammable exhibitions
Exhibitions, pop-ups, and installations have become a new channel for consumers to engage with their favorite brands and products, especially if it is centered on their favorite topics such as food and travel.
Industry implications
What the Instagrammable Installation trend means for industry
Where the trend changes the playbookFor
Art Installation Industry
Create visually-arresting installations that can highlight socio-political issues such as climate change and sustainable living.
For
Marketing Industry
Provide unconventional experiences and free events to potential customers to create buzz and brand loyalty.
For
Travel and Food Industry
Collaborating with Instagrammable exhibitions and co-branded installations can help businesses to promote their travel and food products to younger generations.
Workshop question
How can you engage consumers more organically in their natural environment?
Trend signals
Trend signals for Instagrammable Installation
Trend score 4.7 out of 10, from popularity 62%, activity 72%, freshness 8%.
Popularity62%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Instagrammable Installation trend
7 featured examples from May 16, 2017 to Feb 20, 2019CategoryFashion
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
Disruptive innovation opportunity for sportswear brands to collaborate and create co-branded athleisure wear inspired by different cultures and design aesthetics.
CategoryEco
Climate Change Sculptures
Lorenzo Quinn's Sculpture Reminds Viewers of Environmental Effects
Opportunity for art galleries to showcase and promote socially and environmentally-conscious artworks that address pressing global issues like climate change.
CategoryArt & Design
Moon-Replicating Installations
'The Museum of Moon' is Set to Descend Over London, England
Opportunity for artists and designers to explore new mediums and techniques in creating large-scale, immersive art installations.
CategoryWorld
Travel-Themed Selfie Walls
The #DeltaDatingWall Presents a Photo-Op for Online Daters
Hotels and resorts could benefit from creating branded selfie walls in destination areas, offering a fun and interactive way for guests to share their experiences and promote thei…
CategoryArt & Design
Sculputural Floral Bouquets
This Floral Designers 'Surprise Bouquets' are Beautifying NYC Streets
Exploring innovative ways to showcase and incorporate flowers in public spaces.
CategoryMarketing
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
Companies in the food and beverage industry can explore new avenues for engaging with consumers by creating avocado-centric experiences like 'Guaclandia' that combine food, entert…
CategoryLifestyle
Vibrant Gummy Bear Museums
San Francisco Hosts a Multi-Sensorial Experience Spotlighting Gummies
Innovative event planners can draw in large crowds by incorporating unique, multi-sensorial experiences in their events.
