Instagrammable Installation

Aesthetics-based urban marketing increases organic consumer engagement

Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing.
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May 17 - Jun 17
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Vivid Co-Branded Basketball Courts - Nike and Pigalle Designed a Stunning Geometric Basketball Court
SCORE 9.1
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SCORE 8.3
This Quarter and Hot 710 Clicks Pub: Jun 9, 17
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SCORE 7.8
This Month and Hot 229 Clicks Pub: Jun 26, 17
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SCORE 6.1
This Quarter and Warm 564 Clicks Pub: May 21, 17
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A New York-Based florist is getting New Yorkers to stop and smell the flowers with his large, sculptural ‘surprise bouquets.’ Popping up around New York City, Lewis Miller Designs, the... [More]
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