Instagrammable Installation

Aesthetics-based urban marketing increases organic consumer engagement

Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing.

Workshop Question - How can you engage consumers more organically in their natural environment?
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May 17 - Jul 18
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