In the hopes of making the most of free social media marketing, many brands are setting up branded selfie walls to increase their reach online. Delta is now targeting a very specific group—singles—with its new #DeltaDatingWall, which emphasizes the fact that "World travelers are more likely to be swiped right."
On this mural set up in Williamsburg, Brooklyn, singles are able to pose in front of popular destinations in Paris, London, Mexico City and more, making it possible for singles to take their photos in cool places without actually having to fork out the cash to travel there.
As part of the launch of the #DeltaDatingWall, Delta is hosting an event for singles in collaboration with Tinder, which will give attendees the chance to get their photo taken in front of the mural by a professional photographer.
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