As an alternative to producing ordinary travel commercials as a means of promoting itself, JW Marriott is venturing into new territory with a new YouTube web series called 'Open Invitation.'
Open Invitation is hosted by Bill Rancic, who travels the world with his wife Giuliana Rancic, exploring the cities, the culture, the food and the people that bring each and every unique destination to life. In the first Open Invitation, Rancic provides an inside look at Venice, Italy in a 23-minute video.
As far as the potential appeal that this new travel series will have, Rancic notes: "Seasoned travelers can learn things they didn't know about cities they've been to many times and beginning travelers can see stuff they'll want to experience on their first trip."
Globetrotting Travel Series
More Stats +/-
Industrial Restaurant Interiors
Snapchat-Only Ad Agencies
Off-Season Travel Guides
Employee Perk Charts
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.