Social media platform 'Instagram' is famous for giving tasty looking treats viral success, and Doughnut Plant's rose-shaped doughnuts are no exception.
Available in three different flavors (strawberry, rose and Italian blood orange), these doughnuts are made of overlapping dough 'petals.' Initially created as a Mother's Day special, Doughnut Plant has added these rose-shaped doughnuts to its permanent line-up.
What likely added to the success of the rose-shaped doughnuts came from marketing the desserts as an alternative to flowers for the Hallmark holiday. This is a great example of Millennial rejection of societal norms (being that one would normally get their mother a card and some flowers on Mother's Day). This cheeky gift appeals to a Millennial sense of humor and appetite for Instagram-worthy treats. The rose-shaped doughnut is available at Doughnut Planet locations in Manhattan on the Lower East Side and Chelsea, in Long Island City, Queens and Prospect Heights, Brooklyn.