Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Floral Doughnuts from 'Doughnut Planet' are Almost Too Pretty to Eat

 - May 16, 2017
References: doughnutplant & delish
Social media platform 'Instagram' is famous for giving tasty looking treats viral success, and Doughnut Plant's rose-shaped doughnuts are no exception.

Available in three different flavors (strawberry, rose and Italian blood orange), these doughnuts are made of overlapping dough 'petals.' Initially created as a Mother's Day special, Doughnut Plant has added these rose-shaped doughnuts to its permanent line-up.

What likely added to the success of the rose-shaped doughnuts came from marketing the desserts as an alternative to flowers for the Hallmark holiday. This is a great example of Millennial rejection of societal norms (being that one would normally get their mother a card and some flowers on Mother's Day). This cheeky gift appeals to a Millennial sense of humor and appetite for Instagram-worthy treats. The rose-shaped doughnut is available at Doughnut Planet locations in Manhattan on the Lower East Side and Chelsea, in Long Island City, Queens and Prospect Heights, Brooklyn.