For those looking for a summer-friendly alternative to beer and cider, Honeygirl Mead's new Strawberry Mead is the perfect option. Though not officially for sale until mid-May, the fruity new beverage is sure to be a refreshing warm-weather option.
Mead is a fermented alcoholic beverage made primarily from honey. North Carolina-based Honeygirl Meadery specifically makes small-batch mead from all natural and seasonal fruits, herbs and flowers. The brand's latest project is a Strawberry Mead made from strawberries picked at the nearby McAdams Farm last May. The berries were immediately, cleaned, frozen and fermented with a couple hundred pounds of North Carolina wildflower honey in order to make the mead. The brand describes the resulting beverage as akin to "breathing in the strawberry field and sipping on the sunshine."
With its fresh, seasonal ingredients, the new Strawberry Mead from Honeygirl Meadery is likely to appeal to millennials who are eager for craft alcoholic drinks that also correspond to their affinity for all-natural products.
Why This Trend Is Growing
- Fermented Fruit Beverages
- Creating unique fermented beverages from seasonal and all natural fruits is a trend that appeals to health-conscious consumers.
- Craft Mead
- Production of small-batch, handcrafted mead utilizing fresh, locally sourced ingredients is on the rise in the alcohol industry.
- Alternative Alcoholic Beverages
- Producers are exploring creative combinations of fruits and herbs to create flavorful alcoholic beverages that appeal to a broader audience.
Industries Being Reshaped
- Beverage Manufacturing
- Beverage manufacturers can leverage the trend of using fresh, seasonal fruits to create new product offerings that resonates with consumers looking for all natural products.
- Craft Alcohol Production
- The craft alcohol industry has an opportunity to increase market share by offering unique and interesting fermented beverages to consumers who are looking for alternatives to beer and wine.
- Agriculture
- Farmers can partner with small-batch alcohol producers to provide locally sourced, seasonal fruits to create unique alcoholic beverages that appeal to consumers looking for all natural products.
