Just a short while ago, Nike and Pigalle joined forces to design a line of modern ahtleisure wear that draws inspiration from Parisian street style. The entire collection is held together with consistent colorways that make use of hues of white, blue, and pink. To highlight the different looks, the two brands released an editorial that makes use of the same colors -- making for a bold but minimalist campaign.
More recently, Nike and Pigalle designed a basketball court in Paris that makes use of the vibrant color palette that decorates the editorial as well. Like the apparel, the court makes use of clean lines and geometric patterns, which give it a highly modern aesthetic. In order to make the court really pop, Nike and Pigalle added accents of bright yellow to the various different murals. Photographer Alex Penfornis took to the court to capture the stunning result.