Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fast Shredded
Sandwich
QSR brands reach for authenticity with artisanal pulled meat sandwiches.
2.0
Trend score
Trend
What is the Fast Shredded Sandwich trend?
Fast Shredded Sandwich: In creating fast food takes on traditional homestyle dishes such as pulled pork and brisket, QSR brands are able to leverage new customer expectations around authenticity by taking culinary inspiration from the slow food movement. This shift highlights the need for QSR brands to reevaluate their product offering through the eyes of wellness-driven consumers their marketing has previously alienated.
Trend themes
Themes within the Fast Shredded Sandwich trend
Three behaviours holding the trend together01
Authenticity in Fast Food
QSR brands continue to add fast food versions of traditional dishes to cater to consumers seeking something more authentic.
02
Collaboration with Local Chefs
Fast food restaurants can increase their appeal by collaborating with local chefs to offer unique and flavorful dishes.
03
Expansion of Menu Offerings
Fast food chains are expanding their menus to include more savory offerings as they attempt to cater to consumer demand for more diverse options.
Industry implications
What the Fast Shredded Sandwich trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food chains need to focus on offering more diverse and authentic options to cater to consumer demand.
For
Food Service
Companies that provide food service solutions can work with fast food chains to develop innovative menu items that cater to new consumer demands.
For
Culinary Arts
Culinary professionals can work with fast food chains to develop unique and flavorful dishes that cater to growing consumer demand for more diverse options.
Workshop question
How can your product offering better adapt to contemporary customer expectations around authenticity?
Trend signals
Trend signals for Fast Shredded Sandwich
Trend score 2.0 out of 10, from popularity 26%, activity 27%, freshness 8%.
Popularity26%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fast Shredded Sandwich trend
5 featured examples from Apr 18, 2016 to Jul 3, 2017CategoryLifestyle
Smoky Pull Pork Sandwiches
Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini
Tim Hortons' expansion into more savory offerings can cause disruption in the fast food industry, catering to lunch and dinner time customers.
CategoryLifestyle
Tandoori Chicken Burgers
the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
Fast food chains are expanding their menus to include more unique and trendy options.
CategoryLifestyle
Smoky Pork Belly Sandwiches
Arby's is Now Offering Sandwiches Made with Hickory Smoked Pork Belly
Restaurants can seize the opportunity to introduce pork belly sandwiches and experiment with new ingredients to attract customers and create a distinctive dining experience.
CategoryLifestyle
Savory QSR Artisan Sandwiches
The Dairy Queen Kansas City BBQ Pork Sandwich Offers Balanced Flavor
QSRs can embrace the trend of artisan-style sandwiches to meet the demand for more sophisticated and flavorful menu options.
CategoryLifestyle
Fiery Pulled Pork Burgers
Red Robin's New BBQ Boss Hog Burger Puts a Spicy Twist on a BBQ Classic
Innovative burger concepts like Red Robin's BBQ Boss Hog burger can help fast food restaurants stand out and attract customers.
