Fast Shredded Sandwich

QSR brands reach for authenticity with artisanal pulled meat sandwiches

Implications - In creating fast food takes on traditional homestyle dishes such as pulled pork and brisket, QSR brands are able to leverage new customer expectations around authenticity by taking culinary inspiration from the slow food movement. This shift highlights the need for QSR brands to reevaluate their product offering through the eyes of wellness-driven consumers their marketing has previously alienated.
SCORE 4.7
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23,178 Total Clicks
Apr 16 - Jul 17
This Quarter and Mild
LifestyleFood
Featured Examples
Smoky Pull Pork Sandwiches - Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini
SCORE 3.4
This Year and Mild 275 Clicks Pub: Oct 21, 16
Smoky Pull Pork Sandwiches
Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini
While Tim Horton’s has long been known for its signature coffee and sugary-sweet donuts, the Canadian coffee shop chain is now expanding into more savory offerings with the addition of... [More]
Tandoori Chicken Burgers - the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
SCORE 3.9
Mild 799 Clicks Pub: Apr 18, 16
Tandoori Chicken Burgers
the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
McDonald’s Hong Kong recently teamed up with celebrity chef Gabriel Choy to produce a new menu item called the Pulled Chicken Burger. The dish draws inspiration from a popular South Asian... [More]
Smoky Pork Belly Sandwiches - Arby's is Now Offering Sandwiches Made with Hickory Smoked Pork Belly
SCORE 5.4
This Year and Warm 355 Clicks Pub: Sep 22, 16
Smoky Pork Belly Sandwiches
Arby's is Now Offering Sandwiches Made with Hickory Smoked Pork Belly
While Arby’s has always been known for its roast beef, the chain recently expanded into new territory with the debut of two new pork belly sandwiches. The new meat option not only demonstrates... [More]
Savory QSR Artisan Sandwiches - The Dairy Queen Kansas City BBQ Pork Sandwich Offers Balanced Flavor
SCORE 3.7
This Year and Mild 90 Clicks Pub: May 19, 17
Savory QSR Artisan Sandwiches
The Dairy Queen Kansas City BBQ Pork Sandwich Offers Balanced Flavor
Coming as the brand’s latest creation that is positioned as an artisanal-style option for consumers to enjoy, the Dairy Queen Kansas City BBQ Pork Sandwich is an unexpected meal from the... [More]
Fiery Pulled Pork Burgers - Red Robin's New BBQ Boss Hog Burger Puts a Spicy Twist on a BBQ Classic
SCORE 3.2
This Quarter and Mild 34 Clicks Pub: Jul 3, 17
Fiery Pulled Pork Burgers
Red Robin's New BBQ Boss Hog Burger Puts a Spicy Twist on a BBQ Classic
With summer officially in full swing, Red Robin has debuted a limited-edition dish called the BBQ Boss Hog Burger. Not only does the new burger help consumers enjoy a classic BBQ dish without having... [More]
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