Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybrid
Cannoli
Traditional Italian pastries are reinvented to become photo-worthy treats.
2.8
Trend score
Trend
What is the Hybrid Cannoli trend?
Hybrid Cannoli: Known for being the epitome of classic comfort food, it’s little wonder that Italian desserts are being adopted into new formats, combining winning flavors with fun formats. Just like the evolution of the classic French macaron, the traditional Italian cannoli is being integrated with modern foodie fads through unusual pairings and photo-ready toppings; taking an indulgence and turning it into a social media occasion.
Trend themes
Themes within the Hybrid Cannoli trend
Three behaviours holding the trend together01
Creative fusion of cuisines
Combining classic Italian cannoli with other popular desserts or foods presents an opportunity to captivate a wider audience through novel, shareable experiences.
02
Ritualized dining experience
Restaurants and eateries offering extravagant, multi-faceted desserts and beverages are sure to draw in customers interested in unique and Instagram-worthy experiences.
03
On-the-go snacking
Convenient, dippable, and shareable snack sizes can make traditional desserts more accessible as a quick and easy indulgence.
Industry implications
What the Hybrid Cannoli trend means for industry
Where the trend changes the playbookFor
Food and Beverage
New, multi-cultural desserts that transform familiar treats into something novel foodies-will-love have growth potential in the food and beverage industry.
For
Hospitality
Restaurants and eateries implementing creative new experiences or products, and positioning themselves as purveyors of the unique, and the Instagram-worthy can attract and retain customers.
For
Consumer Packaged Goods
New snackable versions of desserts can help innovative manufacturers expand into the snacking market.
Workshop question
What is the most traditional part of your business and how can you tweak it to suit modern consumer preferences?
Trend signals
Trend signals for Hybrid Cannoli
Trend score 2.8 out of 10, from popularity 28%, activity 47%, freshness 8%.
Popularity28%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hybrid Cannoli trend
7 featured examples from Aug 11, 2016 to Jun 21, 2019CategoryLifestyle
Hybrid Cannoli Cupcakes
The Cannoli Cupcake At Epcot Serve the Italian Pastry as a Mini Torte
Innovative dessert concepts like hybrid cannoli cupcakes can attract customers seeking novel dining experiences.
CategoryLifestyle
Cannoli-Inspired Sundaes
Baskin-Robbins Launched a Festive 'Cannoli Be With You' Ice Cream Treat
Incorporating cannoli-inspired flavors and toppings into ice cream desserts opens up opportunities for unique product offerings and enhanced customer experiences.
CategoryLifestyle
Unicorn-Themed Pastries
This Unicorn Cannoli From Gelso & Grand is Topped With Macarons
Opportunity for restaurants and bakeries to attract customers by offering unique and visually stunning desserts.
CategoryLifestyle
Cannoli-Bagel Hybrids
This Chocolate Chip-Infused Bagel Was Inspired by a Popular Italian Pastry
Bakeries can explore creating and incorporating inventive food items, such as the cannoli bagel, to attract customers and drive sales.
CategoryLifestyle
Dippable Cannoli Snacks
Artuso Pastry's 'Cannoli Crisps' are Paired with Vanilla-Flavored Cheese
Bakeries have the opportunity to create innovative, flat versions of traditional pastries to cater to the demands of busy, on-the-go consumers.
CategoryLifestyle
Cannoli-Inspired Pancakes
IHOP's Italian Cannoli Pancakes Reinvents Shell-Filled Pastry Treats
The pancake trend can disrupt the restaurant industry by offering opportunities for creativity and differentiation in a highly competitive market, and attract new customers to the…
CategoryLifestyle
Cannoli French Toast Dippers
Delish US' French Toast Recipe Advocates Dessert for Breakfast
The booming trend of breakfast desserts such as Cannoli French Toast dippers creates opportunities for innovation in manufacturing processes, including developing more efficient e…
