The new Uber Feed feature that this car-share service offers works to make the process of being late more fun.
Uber Feed provides individuals with information about the various locations on the journey the person using the service is taking and it also has a unique extension in the form of a Snapchat filter. The filter can only be accessed by people who's ETA is longer than was originally arranged for, providing riders with a playful method of telling their friends, families or coworkers that they're going to be late through no fault of their own.
The new Uber Feed Snapchat feature works to make the process of being late fun for commuters while ensuring that their relationship with Uber remains intact in the event that they are late.
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