Tandoor Chef recently launched two new toaster oven-friendly Pocket Sandwiches inspired by Indian street food. The new Indian Railway Chicken and Chicken Tikka Masala products introduce snacks in a convenient handheld format; in the case of the Chicken Tikka Masala Pocket Sandwich, this snack has a filling that is based off of the brand's best-selling Chicken Tikka Masala entrée.
The frozen, microwave-friendly snack products make it easy for consumers to enjoy a taste of authentic Indian cuisine without the hassle of preparing a dish from scratch.
Across the food and beverage industry, a number of Indian-inspired products are now appearing in North America, driven by a growing consumer desire for exotic globally inspired flavors, experimentation and a hint of spiciness.
What's Driving This Trend
- Indian-inspired Snacks
- The growing demand for globally-inspired flavors and convenience presents opportunities for brands to offer more Indian-inspired snack products.
- Convenient Hand-held Snacks
- The rise in frozen, microwave-friendly snack products presents an opportunity for brands to create more convenient hand-held snacks for consumers.
- Street Food-inspired Products
- As consumers seek authentic and unconventional flavors, there is a potential market for street food-inspired products like Tandoor Chef's Pocket Sandwiches.
Who This Affects Most
- Frozen Food
- The convenience of frozen snacks like Tandoor Chef's Pocket Sandwiches offer opportunities for innovation and market growth in the frozen food industry.
- Indian Cuisine
- As demand for Indian cuisine continues to grow, there is room for innovation and expansion in the Indian food industry.
- Ready-to-eat Snacks
- The popularity of convenient, hand-held snacks like Tandoor Chef's Pocket Sandwiches presents opportunities for innovation and growth in the ready-to-eat snack industry.
