The Sharwood's Street Food Sizzler range is a new lineup of food products created with traditional street fare in mind to provide consumers with an easy way to recreate it from the comfort of their own kitchen.
The products come in four varieties including the Tandoori Tikka Sizzler Kit, the Spicy Masala Sizzler Kit, the Masala Tikka Sizzler Kit and the Shashlik Tikka Sizzler Kit. The kits each come with sauces and roti wraps for crafting the recipe, and respond to the popularity of Indian cuisine in the UK where many consumers will enjoy it on the weekend given the increased time it can take to prepare.
Global Marketing Director of Cooking Sauces at Premier Foods Andrey Sokirkin commented on the Sharwood's Street Food Sizzler range saying, "We know consumers want to recreate the street food meals they’re eating when out and about, but currently there is little choice on shelf beyond more traditional options. Our new range offers consumers a modern and versatile way to enjoy Indian food – packed with punchy flavours and with a more concentrated finish than a traditional curry, shoppers can now enjoy light and vibrant meals inspired by Indian street food."
Why This Trend Is Growing
- DIY Meal Kits
- The growing demand for DIY meal kits offers consumers convenience and culinary creativity at home.
- Authentic Street Food Experiences
- Consumers are increasingly seeking out authentic street food experiences that can be recreated easily in their own kitchens.
- Global Flavor Integration
- The fusion of global flavors into everyday meals is gaining traction, allowing for more diverse and vibrant dining options at home.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry is continuously evolving with innovative products that bring global culinary experiences to consumers' homes.
- Home Cooking Solutions
- Home cooking solutions are expanding rapidly to include more diverse and flavorful options that cater to exotic tastes.
- Convenience Foods
- The convenience foods sector is seeing a rise in demand for easy-to-prepare meal kits that offer a taste of authentic international cuisine.
