In partnership with the City of Toronto, H&M is asking customers and fans to recycle their textiles to aid in a Nuit Blanche 2017 exhibit headed by local artist Brian Leitch.
This clothing brand sponsored collaboration encourages citizens to recycle their garments to any participating H&M location. The collected items will then be "sorted, re-used, recycled, or re-worn." H&M has committed itself to reducing its environmental impact, and hopes to collect 550,000 of recycled garments that would have otherwise ended up in a landfill.
Leitch, who operates under the name 'KWEST' plans to re-purpose the collected garments to create an installation that places a sense of environmental responsibility onto the on-looker. Toronto's KWEST has remained a public figure for over 20 years and is best known for creating large graffiti murals and complicated sculptures throughout Canada.