The Brooklyn Museum recently debuted an app called 'ASK Brooklyn Museum' that combines the flexibility of mobile technology with the personal touch of a tour guide. While many museums have introduced apps as a way to enhance visitor engagement, the Brooklyn Museum has sought to create a more personal platform.
ASK Brooklyn Museum is a mobile app that allows users to find out more about different pieces in the museum. But instead of just reading about a painting or an exhibit, users can actually ask questions about the piece in real time. The museum's Audience Engagement team will then work to find the right answer to each and every question. As a result, users are more likely to feel as though they are having a conversation with a real guide instead of an artificially intelligent machine.
The app demonstrates how museums can incorporate digital technology into the visitor experience without losing the personal touch that comes from talking to museum educators.
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