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Uber's UberCard Encourages Mexicans to Use the Rideshare Service

 - Oct 24, 2016
References: bankaool & thenextweb
Uber is continuing to expand its rideshare service to countries around the world, and the UberCard is an example of the unique challenges that such an expansion poses. The UberCard is an official, Uber-branded debit card, available in Mexico, that is designed to help and encourage Mexicans to use the convenient transportation system.

The banking system in Mexico often prevents people from using their debit and credit cards online, and that use is critical for hailing an Uber. In order to tackle that challenge, Uber and Bankaool, Mexico's first online bank, have partnered up to create the UberCard. The black card, which features Uber's geometric line design, is issued by MasterCard.

Mexicans can get an UberCard by simply filling it with $200 MXN, and linking it to their Uber account gives them a free ride.